PhoCusWright Research

Found 20 matching products (showing newest first).

Mobile Marketing: How Are Consumers Reacting?

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US $250 €198

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Analysis | Published: October 2011
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1342

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €158

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Destination Content: A World of Opportunity

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US $250 €198

Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
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Analysis | Published: May 2011
Free For: Innovation Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €788

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers

Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel

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US $199 €158

Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Presentation | Published: July 2010
Free For: European and Global Subscribers

Online Travel in Canada: Market Size, Consumer Trends & Traffic

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US $199 €158

Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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Presentation | Published: June 2010
Free For: Global Subscribers

Canadian Online Travel Traffic Analysis

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US $450 €356

PhoCusWright partnered with Experian Hitwise to track and analyze Canadian Web traffic within the travel arena. Understanding online travel traffic patterns sheds light on traveler shopping behavior and provides insight into the market dynamics across travel sectors.
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Spotlight | Published: May 2010
Free For: Global Subscribers

The Thailand Online Travel Market

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US $250 €198

Travel and tourism is a major part of Thailand's economy. Though the country's online travel market is still in its infancy, the online air and hotel segments will see steady growth.
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Data Point | Published: December 2009
Free For: European, Global, and Asia Pacific Subscribers

Destination Marketing: Understanding the Role and Impact of Destination Marketers

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US $695 €550

Examine the unique role destination marketers play in leisure travel.
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Report | Published: June 2009
Free For: European and Global Subscribers