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March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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A detailed overview of the European travel market with market sizing and growth forecasts through 2013, this report focuses on the European online leisure/unmanaged business travel marketplace. It also includes an in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia.
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Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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PhoCusWright has followed the evolution of online travel purchasing from its inception. PhoCusWright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
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Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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With a mature Internet population and the highest online travel penetration rate in Asia Pacific, Australia is home to a highly developed and thriving online travel marketplace. Travel websites represent one of the most visited Internet categories in the country. PhoCusWright has partnered with global digital intelligence provider comScore to measure and analyze Australian Web traffic within the travel category.
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