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Compared to their counterparts in the U.S., hotels in Europe lag significantly in terms of revenue generated from ancillary sales - either directly through their own facilities, or via third parties. This Spotlight examines the state of ancillary hotel sales in Europe, including the types of available add-ons, distribution channels, technology drivers and growth potential.
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Thanks to technological advancements, the amount of data an organization can create in just a single day has become mind-boggling and unwieldy. Although sifting through it in any meaningful way requires time and investment in tools for data mining and analytics, using this information intelligently can yield major results for businesses.
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PhoCusWright's Spanish Online Travel Overview Eighth Edition provides data, analysis and insight into the Spanish travel industry, and projects future performance through 2014. The report covers Spanish travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail and online travel agencies
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PhoCusWright's German Online Travel Overview Eighth Edition provides data, analysis and insight into the German travel industry, and projects future performance through 2014. The report covers German travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
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PhoCusWright's U.K. Online Travel Overview Eighth Edition provides data, analysis and insight into the U.K. travel industry, and projects future performance through 2014. The report covers U.K. travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
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PhoCusWright's Italian Online Travel Overview Eighth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2014. The report covers Italian travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies
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As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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In 2011, Europe's total and online markets continued their recovery from the recession and enjoyed healthy overall growth. Despite this success, however, slowed growth is expected in the next several years as the debt crisis nips at the economy's heels. PhoCusWright's European Online Travel Overview Eighth Edition provides comprehensive analysis, sizing and forecasts of the region's total and online leisure and unmanaged business travel markets, breaking them down by segment and channel and giving special attention to the six major markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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As once-youthful online travel agency brands become well-known household names, OTAs' share of the total travel market remains steady and growth settles into a modest pace. OTAs' focus on selling hotel rooms - now more profitable than flights - will continue to intensify, especially as consumers demand mobile apps to accommodate their increasing affinity for booking last-minute stays.
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The Benelux region – comprising Belgium, the Netherlands and Luxembourg – is frequently viewed as a homogenous geographical area rather than separate countries with unique travel-specific characteristics and trends. This Spotlight examines the online and total travel markets in this small but dynamic region, identifying key similarities and important differences between the individual country markets it includes.
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