Phocuswright Research

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European Hotel Distribution and Market Trends

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US $450 €368

Despite ongoing economic uncertainties, the European hotel market has demonstrated continuous growth over the past four years, and total gross bookings are expected to reach a record high in 2014. While OTAs capture the majority of web revenues, new distribution technologies and evolving business models could provide more leverage for hoteliers in the future. This Spotlight explores Europe's vibrant hotel marketplace, including size of the market, key trends and evolving online distribution dynamics.
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Spotlight | Published: August 2014
Free For: European and Global Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €368

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1631

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Turkey Travel Market Overview

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US $350 €286

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
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Analysis | Published: August 2014
Free For: European and Global Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €814

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €650

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €286

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers

Traveler Reviews and Social Media in China

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US $795 €650

China's vibrant social media environment has quickly become a crucial part of travel shopping. As travelers increasingly share their experiences, and shoppers turn for advice to those who have gone before them, user reviews play a big role in the purchase decision. This report examines the role and impact of traveler review content on China's online travel ecosystem, including the volume and sentiment of reviews, as well as key metrics used to gauge social travel performance.
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Report | Published: May 2014
Free For: Global and Asia Pacific Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1223

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Mobile Travel Landscape: A Multi-Region Spotlight

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US $650 €532

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile adoption and mobile travel development across three regions – Asia Pacific, Europe and the U.S. – and offers details on device usage, traveler behavior, innovation, and strategies from key travel companies in each region.
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Spotlight | Published: April 2014
Free For: Innovation Subscribers