Phocuswright Research

Found 54 matching products (showing newest first).

German Online Travel Overview Ninth Edition

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US $995 €803

Germany has remained Europe's bright star - and its largest travel market - during the region's fragile and uneven journey to economic recovery. While German travelers still prefer long trips, packaged tours, and offline bookings more than travelers in Europe's other major markets, the country's online bookings are having no trouble making headway. Independent hotels, constrained by fragmentation, are relying on online travel agencies for distribution, while airline and rail sales are making gains directly. Though Germany lags smaller markets in online penetration, the flip side of this phenomenon is that online distribution has plenty of room (and potential) to grow - especially in mobile bookings, which will skyrocket in the next three years.
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Report | Published: January 2014
Free For: European and Global Subscribers

Spanish Online Travel Overview Ninth Edition

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US $995 €803

Spain's economy has been mired in recession for over five years. As unemployment hit a new high in 2013, consumer confidence hit a new low - and dragged travel demand down with it. Because Spain is largely an inbound market, segments that rely heavily on foreign visitors - such as hotel and car rental - are withstanding the downturn more deftly than air and rail, which depend more on domestic travelers. Despite stagnation in the overall travel market, online travel bookings are on the rise and will continue their upward trajectory through 2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

Italian Online Travel Overview Ninth Edition

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US $995 €803

Although Italy is one of the world's most popular tourist destinations, the country's economy has wreaked havoc on its travel industry. Domestic demand continues to suffer, and no travel segment remains unscathed. On the bright side, Italians have wholeheartedly embraced the advent of mobile devices, and online travel sales reflect this shift. Unsurprisingly, online travel agencies are prospering in this environment. While overall bookings will sag further in the coming year, online sales are set for healthy growth through 2015. The Italian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online Italian travel markets by segment and channel. The report examines the dynamics that have led the country into calamity - and those that will lead it out.
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Report | Published: January 2014
Free For: European and Global Subscribers

European Online Travel Overview Ninth Edition

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US $2,495 €2014

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. Phocuswright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2013
Free For: European and Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €2014

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead

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US $695 €561

The past two years gifted the Australian and New Zealand travel markets with quick recovery from the recession and steep currency appreciation against the U.S. dollar. But this financial volatility evened out in 2012, and the maturing ANZ travel market will maintain steady growth through 2015. Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead sizes the two countries' total and online travel markets and provides analysis and projections through 2015 by segment and channel, including mobile
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Report | Published: November 2013
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1449

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

China Report Package (Buy 2 Reports and Save 10%)

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US $1,521 €1228

Purchase Phocuswright's China Consumer Travel Report (including FREE access to the Oct. 9 webinar) and China Online Travel Overview Sixth Edition together to save 10%.
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Report | Published: October 2013

China Consumer Travel Report

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US $995 €803

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. Phocuswright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €1045

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers