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While suppliers and online travel agencies generate the core of Web activity in the travel category today, non-transactional sites like traveler review websites, lead generators and metasearch sites are a significant component of the online travel landscape. PhoCusWright's Online Traffic and Conversion Report analyzes traffic and conversion to identify the key trends that are shaping how and where consumers shop for and purchase travel.
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Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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PhoCusWright partnered with Experian Hitwise to track and analyze Canadian Web traffic within the travel arena. Understanding online travel traffic patterns sheds light on traveler shopping behavior and provides insight into the market dynamics across travel sectors.
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In 2008, the total Chinese travel market was estimated at US$61.1 billion and is projected to grow to $65.3 billion by 2011. Now is the time to take advantage of this rapidly evolving, multi-billion dollar opportunity.
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