PhoCusWright Research

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Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €576

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Presentation - PhoCusWright and the Future of Travel Distribution

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US $199 €144

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers

U.S. Online Travel Overview Tenth Edition: Online Travel Agencies

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US $1,495 €1083

Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Airlines

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US $1,495 €1083

Although 2008 and 2009 were among the worst years for U.S. airlines, 2010 is shaping up to be among the best. The 2008 oil price spike, which led to untenable fuel prices for airlines, was followed by a steep economic recession. The result was a dramatic decline in corporate demand for travel and, for airlines, those precious premium customers.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Hotels & Lodging

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US $1,495 €1083

Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Cruise

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US $1,495 €1083

The cruise industry is experiencing a modest but welcome recovery in 2010 after a brutal 2009. The recession and subsequent collapse of demand forced cruise lines to slash prices, while the H1N1 crisis in Mexico in the first half of the year effectively killed a major destination market and created itinerary chaos in the Caribbean market. But the crisis has abated.
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Report | Published: November 2010
Free For: Global Subscribers

Traveler Technology Survey 2010: Social Networks

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US $695 €504

The majority of online travelers are members of a social network - but what does that mean for travel companies? PhoCusWright's Traveler Technology Survey: Social Networking, part of the larger PhoCusWright report on trends in traveler technology, explores how travelers are using social networks and how their activity affects their travel planning and sharing.
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Report | Published: September 2010
Free For: Innovation Subscribers

Traveler Technology Survey 2010: Mobile

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US $695 €504

The ubiquity of mobile phones has set the stage for travel's newest interface for competition. PhoCusWright's Traveler Technology Survey: Mobile, part of the larger PhoCusWright report on trends in traveler technology, investigates who's using mobile devices, which types of phones are big among online travelers, and which mobile activities travelers perform most.
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Report | Published: September 2010
Free For: Innovation Subscribers

Traveler Technology Survey 2010

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US $995 €721

How do travelers interact with travel companies through social networks? How many travelers are carrying smartphones? PhoCusWright's Traveler Technology Survey 2010 takes a close look at travelers' adoption levels and examines their attitudes toward new travel platforms, features, and functions powered by technological innovations.
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Report | Published: September 2010
Free For: Innovation Subscribers

Trends in Traveler Technology: Social Media and Mobile

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US $199 €144

This Online Event recording highlights travelers' adoption of and attitudes toward new travel platforms, features, and functions that have been powered by innovations in technology.
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Presentation | Published: August 2010
Free For: Innovation Subscribers