Phocuswright Research

Found 25 matching products (showing newest first).

Mobile Hits the Mainstream: Technology and Industry Trends

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US $895 €729

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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Report | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €729

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Traveler Technology Survey 2011

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US $1,295 €1055

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. Phocuswright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €647

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Presentation - Phocuswright and the Future of Travel Distribution

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US $199 €162

This one-hour recorded Phocuswright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers

U.S. Online Travel Overview Tenth Edition: Online Travel Agencies

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US $1,495 €1217

Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Hotels & Lodging

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US $1,495 €1217

Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Airlines

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US $1,495 €1217

Although 2008 and 2009 were among the worst years for U.S. airlines, 2010 is shaping up to be among the best. The 2008 oil price spike, which led to untenable fuel prices for airlines, was followed by a steep economic recession. The result was a dramatic decline in corporate demand for travel and, for airlines, those precious premium customers.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Cruise

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US $1,495 €1217

The cruise industry is experiencing a modest but welcome recovery in 2010 after a brutal 2009. The recession and subsequent collapse of demand forced cruise lines to slash prices, while the H1N1 crisis in Mexico in the first half of the year effectively killed a major destination market and created itinerary chaos in the Caribbean market. But the crisis has abated.
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Report | Published: November 2010
Free For: Global Subscribers

Traveler Technology Survey 2010: Social Networks

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US $695 €566

The majority of online travelers are members of a social network - but what does that mean for travel companies? Phocuswright's Traveler Technology Survey: Social Networking, part of the larger Phocuswright report on trends in traveler technology, explores how travelers are using social networks and how their activity affects their travel planning and sharing.
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Report | Published: September 2010
Free For: Innovation Subscribers