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While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still nascent flash sales channel for travel, including the types of suppliers participating, and the factors that impact deal performance, including price, discount, destination and deal structure.
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With the help of technology, travel companies are finally exploiting the massive expanse of traveler review content. This two-part article takes a close look at how hoteliers are using traveler review analytics technology and how these reviews influence traveler expectations.
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Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.
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Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize - and measure - a return on investment in the social media sphere.
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Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.
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