PhoCusWright Research

While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Advancing mobile technology and smartphone penetration are changing consumers' lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field Communications could improve traveler efficiency and provide new avenues for personalized interactions.
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This Online Event reviews some of the current general mobile trends and looks to the near future on mobile's impact on the travel industry.
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PhoCusWright has isolated ten key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution.
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