PhoCusWright Research

Found 28 matching products (showing newest first).

Presentation: Mobile Hits The Mainstream

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US $199 €153

March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Presentation | Published: March 2012
Free For: Global, Innovation, and Webinar Subscribers

The Travel Agent Customer: Who Uses Travel Agents, Why They Use Them, and What They Buy

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US $350 €270

Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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Analysis | Published: February 2012
Free For: Global Subscribers

The Long Tail and the Road to Distribution

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US $350 €270

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Spotlight | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €690

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Traveler Technology Survey 2011

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US $1,295 €998

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €153

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €767

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers

The Other Online Travel Agencies: The OTA Landscape Beyond the Big Four

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US $450 €347

An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
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Data Point | Published: February 2011
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Online Travel Agencies

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US $1,495 €1153

Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Hotels & Lodging

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US $1,495 €1153

Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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Report | Published: November 2010
Free For: Global Subscribers