Phocuswright Research

Found 45 matching products (showing newest first).

Spanish Online Travel Overview Ninth Edition

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US $995 €814

Spain's economy has been mired in recession for over five years. As unemployment hit a new high in 2013, consumer confidence hit a new low - and dragged travel demand down with it. Because Spain is largely an inbound market, segments that rely heavily on foreign visitors - such as hotel and car rental - are withstanding the downturn more deftly than air and rail, which depend more on domestic travelers. Despite stagnation in the overall travel market, online travel bookings are on the rise and will continue their upward trajectory through 2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

French Online Travel Overview Ninth Edition

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US $995 €814

Online travel bookings in France are on a healthy growth tear, though growth will slow in the next few years as the nation's market nears maturity. Rail, airlines and online travel agencies made out especially well in 2012; tour operators continued to flail. Hotel bookings saw a minor increase - and the best-performing properties were confined to Paris and other urban centers, leaving most of the lodging market in a rut. The French Online Travel Overview Ninth Edition provides sizing and analysis for the total and online French travel markets by segment and channel, including mobile. In addition to a historical view, the report offers projections for all segments through 2015 and explores the evolution of market dynamics as travel companies - out of sheer necessity - race to develop multichannel distribution strategies.
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Report | Published: January 2014
Free For: European and Global Subscribers

Italian Online Travel Overview Ninth Edition

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US $995 €814

Although Italy is one of the world's most popular tourist destinations, the country's economy has wreaked havoc on its travel industry. Domestic demand continues to suffer, and no travel segment remains unscathed. On the bright side, Italians have wholeheartedly embraced the advent of mobile devices, and online travel sales reflect this shift. Unsurprisingly, online travel agencies are prospering in this environment. While overall bookings will sag further in the coming year, online sales are set for healthy growth through 2015. The Italian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online Italian travel markets by segment and channel. The report examines the dynamics that have led the country into calamity - and those that will lead it out.
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Report | Published: January 2014
Free For: European and Global Subscribers

German Online Travel Overview Ninth Edition

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US $995 €814

Germany has remained Europe's bright star - and its largest travel market - during the region's fragile and uneven journey to economic recovery. While German travelers still prefer long trips, packaged tours, and offline bookings more than travelers in Europe's other major markets, the country's online bookings are having no trouble making headway. Independent hotels, constrained by fragmentation, are relying on online travel agencies for distribution, while airline and rail sales are making gains directly. Though Germany lags smaller markets in online penetration, the flip side of this phenomenon is that online distribution has plenty of room (and potential) to grow - especially in mobile bookings, which will skyrocket in the next three years.
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Report | Published: January 2014
Free For: European and Global Subscribers

European Online Travel Overview Ninth Edition

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US $2,495 €2040

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. Phocuswright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2013
Free For: European and Global Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €1059

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

Online Travel Agencies 1Q13: Domestic Pressures Persist, While Overseas Growth Holds

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US $350 €286

U.S. online travel agencies started 2013 with a bang – the top three public OTAs achieved considerable collective growth in the first quarter, thanks to healthy demand in overseas markets. Growth at home, however, continues to slow.
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Data Point | Published: July 2013
Free For: European, Global, and Asia Pacific Subscribers

European Managed Travel Distribution: Market Sizing and Trends

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US $1,495 €1223

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe's corporate travel marketplace. More than ever, European companies have cast a watchful eye over spending in general, and their travel programs in particular. At the same time, younger, tech-savvy corporate travelers are promoting more flexible and often more efficient ways to purchase, track and manage their trips. This report provides a comprehensive analysis of the European managed corporate travel marketplace, including sizing and key trends impacting the industry.
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Report | Published: June 2013
Free For: European and Global Subscribers

Fragmentation Sparks Metasearch in Russia and Eastern Europe

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US $250 €204

While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.
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Analysis | Published: April 2013
Free For: European and Global Subscribers

Hotel Ancillary Revenue in Europe

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US $350 €286

Compared to their counterparts in the U.S., hotels in Europe lag significantly in terms of revenue generated from ancillary sales - either directly through their own facilities, or via third parties. This Spotlight examines the state of ancillary hotel sales in Europe, including the types of available add-ons, distribution channels, technology drivers and growth potential.
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Analysis | Published: January 2013
Free For: European, Global, and Innovation Subscribers