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Latin America is, in some respects, the next frontier of the global travel marketplace. While quite large from a geographical standpoint, its travel market is substantially smaller and less developed than that of the U.S., Canada, Europe and even the emerging Asia Pacific region. However, a combination of factors - including strong economic gains, government initiatives, an expanding middle class and heightened awareness and adoption of technology - is transforming Latin America from a peripheral player to one that significantly impacts the worldwide travel industry.
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Online travel is no longer the domain of wealthy nations with pervasive computer and Internet access. It is universal. Any traveler with a computer, tablet or mobile device can make an online transaction - from just about anywhere. This publication compares total and online leisure/unmanaged business travel gross bookings in the U.S., Europe, Asia Pacific and Latin America.
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The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
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How do travelers feel about airlines and their services? How do intermediaries affect travelers' purchase decisions? Heat From the Middle Seat: The U.S. Consumer Perspective on Air Travel delves into questions like these to provide insight into travelers' relationships with airlines and examine how those relationships affect the leisure air travel landscape.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Advancing mobile technology and smartphone penetration are changing consumers' lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field Communications could improve traveler efficiency and provide new avenues for personalized interactions.
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While suppliers and online travel agencies generate the core of Web activity in the travel category today, non-transactional sites like traveler review websites, lead generators and metasearch sites are a significant component of the online travel landscape. PhoCusWright's Online Traffic and Conversion Report analyzes traffic and conversion to identify the key trends that are shaping how and where consumers shop for and purchase travel.
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An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
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Jan. 26, 2011 Online Event: PhoCusWright analysts unbundle the hyperbole around airline direct connects, segment fees, merchandising and more. Special Research Seatholder Pricing Available
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Despite the strengths of an intermediated model that supports global travel reservations systems, some suppliers have resisted going through intermediaries, and have taken bold steps to implement a direct connect strategy. This Analysis examines the prospects for the direct connect movement, across major travel categories.
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