PhoCusWright Research

Found 309 matching products (showing newest first).

E-Brochures: Opportunity or Reincarnated Dinosaur

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US $250 €195

Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation, personalization, targeted advertising and customer tracking.
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Analysis | Published: February 2013
Free For: Innovation Subscribers

China Online Travel Traffic Report Second Edition

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US $795 €620

PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
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Report | Published: February 2013
Free For: Global and Asia Pacific Subscribers

Online Travel Agencies 3Q12: International Slowdown

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US $350 €273

Despite a challenging operating environment overseas and continuing economic uncertainty at home, the U.S. public online travel agencies (OTAs) maintained their momentum in 3Q12. This Datapoint reviews the OTAs' performance in the third quarter of 2012, highlighting key trends and developments in the U.S. and abroad.
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Data Point | Published: January 2013
Free For: European, Global, and Asia Pacific Subscribers

Hotel Ancillary Revenue in Europe

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US $350 €273

Compared to their counterparts in the U.S., hotels in Europe lag significantly in terms of revenue generated from ancillary sales - either directly through their own facilities, or via third parties. This Spotlight examines the state of ancillary hotel sales in Europe, including the types of available add-ons, distribution channels, technology drivers and growth potential.
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Analysis | Published: January 2013
Free For: European, Global, and Innovation Subscribers

The GDSs Enable Innovation

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US $450 €351

Although GDSs have a history of being slow to innovate, recent initiatives by all three of the major players are providing travel agencies and other users with fresh capabilities outside the walled garden of old.
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Spotlight | Published: December 2012
Free For: Innovation Subscribers

Embracing the Big Data Phenomenon to Become an Intelligent Organization

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US $450 €351

Thanks to technological advancements, the amount of data an organization can create in just a single day has become mind-boggling and unwieldy. Although sifting through it in any meaningful way requires time and investment in tools for data mining and analytics, using this information intelligently can yield major results for businesses.
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Spotlight | Published: December 2012
Free For: Innovation Subscribers

Presentation: PhoCusWright's Traveler Technology Trends 2012

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US $199 €155

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.
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Presentation | Published: December 2012
Free For: Innovation and Webinar Subscribers

To HTML5 or Not to HTML5? That Is the Question

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US $250 €195

Businesses need to make smart decisions about the best way to deliver functionality and a quality user experience, through both the desktop and mobile environments. While many agree that HTML5 will eventually be a standard for developing rich user interfaces, some significant milestones must first be achieved. This Spotlight examines the key characteristics of HTML5 – for both mobile and non-mobile computing platforms – and provides recommendations regarding the adoption of HTML5 for different types of applications.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

Traveler Technology Survey 2012

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US $995 €776

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

The Siri Effect: What it Means to Travel Shopping

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US $450 €351

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace. This Analysis considers the strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants, and outlines how these tools should fit into travel companies' mobile strategies.
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Analysis | Published: December 2012
Free For: Innovation Subscribers