PhoCusWright Research

Found 277 matching products (showing newest first).

Social Media in Travel 2012: Social Networks & Traveler Reviews

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US $895 €648

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
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Report | Published: September 2012
Free For: Global Subscribers

Presentation: A Sleeping Giant Awakens - Eastern Europe's Online Travel Market

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US $199 €144

The September 12, 2012 webinar reveals the unique characteristics, challenges and opportunities of Eastern Europe's travel marketplace.
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Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

Behavioral Targeting: The Future of Online Advertising

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US $450 €326

Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the implications of delivering relevant content on loyalty and conversion in travel.
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Spotlight | Published: September 2012
Free For: Innovation Subscribers

A Long-Term View of Tour Operators

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US $350 €253

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Spotlight | Published: September 2012
Free For: European and Global Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1082

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Industry Update Summary July 2012

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US $250 €181

There are two themes in this month's data. First there is the rampant optimism of hoteliers, suddenly building and hiring again, reporting record demand and confidently talking about 2013 rate hikes. Then there is the much more guarded outlook for the macroeconomy, as reflected in the hit that Priceline and Orbitz have taken because of weakness in Europe. With the U.S. needing to navigate its fiscal cliff of tax-hike expirations and trillion-dollar spending cuts, a reprise is entirely possible on our side of the pond. The Congressional Budget Office said in late August that failure to extend the tax cuts and/or delay the spending cuts would cause a recession next year. And while that made headlines because of the CBO's prestige in the capital, the office was well behind private economists of all stripes in actually publishing what it must have long known about this particular blinding glimpse of the obvious. They can't both be right. Something's gotta give. But which will it be?
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TravelStats | Published: August 2012
Free For: Money Subscribers

Asia Pacific Online Travel Overview Fifth Edition

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US $1,496 €1083

Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
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Report | Published: August 2012
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Fifth Edition Hotels: No Slowdown Here

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US $671 €486

The Asia Pacific hotel industry continued its impressive growth trajectory in 2011. The region's hotel market remains a hotspot for investors, and both global and local brands are focused on improving their strategic positioning via aggressive expansion and growth.
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Report | Published: August 2012
Free For: Global and Asia Pacific Subscribers

Cloud Computing: A Mandate for Travel Companies

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US $350 €253

Cloud computing is becoming pervasive as a way to enable ubiquitous, on-demand access to a shared pool of resources. This analysis takes a look at how cloud computing works and the opportunities it presents for travel businesses to reduce cost and create value.
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Analysis | Published: August 2012
Free For: Innovation Subscribers

The Billboard Effect: A PhoCusWright Evaluation

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US $250 €181

What do hotels really get out of providing inventory to online travel agencies through a merchant program? This article examines the costs, benefits and overall value of this model to hoteliers.
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Analysis | Published: August 2012
Free For: Global Subscribers