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Online travel is no longer the domain of wealthy nations with pervasive computer and Internet access. It is universal. Any traveler with a computer, tablet or mobile device can make an online transaction - from just about anywhere. This publication compares total and online leisure/unmanaged business travel gross bookings in the U.S., Europe, Asia Pacific and Latin America.
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Social media and social networks have brought fundamental changes to how people connect and interact with each other, and have become important tools for travelers as they research, shop for and purchase travel. This Analysis examines startups that attempt to leverage new technology and the power of the social Web in the trip inspiration and planning processes.
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The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
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In February 2011, Amadeus IT Holdings announced that will sell its Opodo European online travel agency to private equity firms for an enterprise value of €450 million. This Spotlight examines Opodo's history and recent performance, along with the likely impact of the deal on the OTA's future growth and innovation.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
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Jan. 26, 2011 Online Event: PhoCusWright analysts unbundle the hyperbole around airline direct connects, segment fees, merchandising and more. Special Research Seatholder Pricing Available
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Many airlines around the world have adopted optional services as an important new revenue stream. But to what extent will airlines open up the optional services spigot to wider distribution, and under what commercial terms?
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While the top five pan-European online travel agencies have not changed over the past five years, there have been some key developments among the market leaders. This Data Point examines recent performance and prospects for the leading pan-European OTAs, against the backdrop of regional OTA activity.
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PhoCusWright's Analyst Innovation Wishlist documents the latest products, services and technologies changing how consumers plan, shop, book and experience travel. PhoCusWright analysts review, evaluate, and compare these initiatives - and predict the best areas of opportunity.
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