PhoCusWright Research

The audio recording and presentation deck of the April 14, 2011 Online Event exploring Latin America's rapidly evolving online travel market.
[ view more details ]

India's online travel market has grown significantly in a very short time period. Understanding this dynamic opportunity requires knowledge of complex consumer shopping behavior and the unique factors that impact travel segments and channels. This report analyzes Indian Web traffic within the travel category, revealing sector-specific dynamics and the emergence of social media and metasearch.
[ view more details ]

Latin America is, in some respects, the next frontier of the global travel marketplace. While quite large from a geographical standpoint, its travel market is substantially smaller and less developed than that of the U.S., Canada, Europe and even the emerging Asia Pacific region. However, a combination of factors - including strong economic gains, government initiatives, an expanding middle class and heightened awareness and adoption of technology - is transforming Latin America from a peripheral player to one that significantly impacts the worldwide travel industry.
[ view more details ]

Online travel is no longer the domain of wealthy nations with pervasive computer and Internet access. It is universal. Any traveler with a computer, tablet or mobile device can make an online transaction - from just about anywhere. This publication compares total and online leisure/unmanaged business travel gross bookings in the U.S., Europe, Asia Pacific and Latin America.
[ view more details ]

The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
[ view more details ]

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
[ view more details ]

Advancing mobile technology and smartphone penetration are changing consumers' lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field Communications could improve traveler efficiency and provide new avenues for personalized interactions.
[ view more details ]

While suppliers and online travel agencies generate the core of Web activity in the travel category today, non-transactional sites like traveler review websites, lead generators and metasearch sites are a significant component of the online travel landscape. PhoCusWright's Online Traffic and Conversion Report analyzes traffic and conversion to identify the key trends that are shaping how and where consumers shop for and purchase travel.
[ view more details ]

An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
[ view more details ]

Despite the strengths of an intermediated model that supports global travel reservations systems, some suppliers have resisted going through intermediaries, and have taken bold steps to implement a direct connect strategy. This Analysis examines the prospects for the direct connect movement, across major travel categories.
[ view more details ]