Phocuswright Research

Found 164 matching products (showing newest first).

Japan Online Travel Traffic Report

Jottr-lg
US $995 €798

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
[ view more details ]

Report | Published: January 2012
Free For: Global and Asia Pacific Subscribers

The South Korean Travel Market: Rising Again

Iconspotlight_large
US $350 €281

Fueled by a high incidence of domestic and international travel, along with strong mobile and Internet penetration among consumers, South Korea's travel industry has bounced back from the global economic downturn. This Spotlight examines the South Korean travel market, where shifting consumer behavior and technology adoption are reshaping a landscape long dominated by traditional travel agencies and tour operators.
[ view more details ]

Spotlight | Published: November 2011
Free For: Global and Asia Pacific Subscribers

Traveler Technology Survey 2011

Tts2011-lg
US $1,295 €1038

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. Phocuswright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
[ view more details ]

Report | Published: November 2011
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

Dmo-du2_lg
US $795 €637

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
[ view more details ]

Report | Published: November 2011
Free For: European and Global Subscribers

Presentation: Asia Pacific Online Travel Traffic Jam!

Iconwebinar_large
US $99 €79

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
[ view more details ]

Presentation | Published: November 2011
Free For: Global and Asia Pacific Subscribers

European Vacation Rental Marketplace: 2011-2013

Evrm2-lg
US $1,695 €1359

Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
[ view more details ]

Report | Published: October 2011
Free For: European and Global Subscribers

Mobile Marketing: How Are Consumers Reacting?

Iconanalysis_large
US $250 €200

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
[ view more details ]

Analysis | Published: October 2011
Free For: Innovation Subscribers

Complex Event Processing and Dynamic Case Management

Iconanalysis_large
US $250 €200

Emerging technologies such as Complex Event Processing (CEP) and Dynamic Case Management (DCM) are creating significant opportunities for companies to improve internal business management, enhance customer support and business intelligence, and streamline decision-making. This Analysis explores CEP and DCM, with a focus on specific business scenarios and a wide range of potential applications for the travel industry.
[ view more details ]

Analysis | Published: October 2011
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

Ectr_lg
US $1,695 €1359

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
[ view more details ]

Report | Published: October 2011
Free For: European and Global Subscribers

Online Travel Agencies 1H11: Domestic Gets Complex as International Dazzles

Icondatapoint_large
US $450 €361

While online travel agencies as a whole did remarkably well in 2Q11, individual performance varied widely. Expedia led the pack for 1H11, while Priceline experienced the most growth.
[ view more details ]

Data Point | Published: September 2011
Free For: Global and Asia Pacific Subscribers