Phocuswright Research

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Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €404

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Behavioral Targeting: Marketing 101 Meets Web 2.0

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US $450 €363

Personalization is about delivering the right content to the right traveler at the right time, and getting it right requires leveraging company data about the customer – demographics, lifestyle information, travel and spend history, and personal preferences.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Presentation: Phocuswright's U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $199 €161

Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.
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Presentation | Published: April 2012
Free For: Global and Webinar Subscribers

Online Travel Agencies 4Q and Full Year 2011: Global Growth Remakes the Market

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US $450 €363

Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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Data Point | Published: April 2012
Free For: European, Global, and Asia Pacific Subscribers

Presentation: Mobile Hits The Mainstream

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US $199 €161

March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Presentation | Published: March 2012
Free For: Global, Innovation, and Webinar Subscribers

Travel Agents and Ancillaries: The Game Is On

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US $350 €282

Amid a surge in baggage fees and seat upgrades, cruise line onboard services, and hotel in-room extras, ancillary services in travel clearly have a long future ahead of them. But the role intermediaries will play in their distribution is far from certain.
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Analysis | Published: March 2012
Free For: Global and Innovation Subscribers

The Travel Agent Customer: Who Uses Travel Agents, Why They Use Them, and What They Buy

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US $350 €282

Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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Analysis | Published: February 2012
Free For: Global Subscribers

U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $995 €803

Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment. Phocuswright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not.
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Report | Published: February 2012
Free For: Global Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

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US $895 €722

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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Report | Published: February 2012
Free For: Innovation Subscribers

Technology Convergence and Travel Distribution

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US $350 €282

The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.
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Analysis | Published: February 2012
Free For: Innovation Subscribers