PhoCusWright Research

Found 277 matching products (showing newest first).

The Mobile Landscape: A Multi-Region Spotlight

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US $650 €470

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile adoption and mobile travel development across three regions – Asia Pacific, Europe and the U.S. – and offers details on device usage, traveler behavior, innovation, and strategies from key travel companies in each region.
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Spotlight | Published: April 2014
Free For: Innovation Subscribers

Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

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US $450 €326

Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs). Public OTAs delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.
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Data Point | Published: April 2014
Free For: Global and Asia Pacific Subscribers

It's the End of the PNR as We Know It

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US $250 €181

The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global distribution systems to give it a makeover rather than quash it altogether. Each GDS is creating a program that builds on the old PNR, maximizing its strong suits and minimizing its faults.
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Analysis | Published: March 2014
Free For: Innovation Subscribers

When They Get There: Activities, Attractions, Events and Tours in Europe

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US $1,195 €865

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
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Report | Published: March 2014
Free For: European and Global Subscribers

Mobile in U.S. and European Markets - Beyond a Uniform Strategy

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US $350 €253

A study of four of the world's most lucrative online travel markets – France, Germany, the U.S. and the U.K. – reveals differences in demographics, consumer preferences, and macroeconomics that heavily influence the dynamics of each market's mobile travel development. Companies hoping to grab mobile share in these markets need to tailor their strategies accordingly.
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Data Point | Published: February 2014
Free For: European and Global Subscribers

Social Commerce: The Journey and the Destination

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US $350 €253

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €720

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Ninth Edition

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US $995 €720

Unlike much of Europe, the Scandinavian countries retained high disposable income and a strong labor market in 2012. Travel demand was solid for the year and will remain so through 2015, resulting in steady annual growth for both the online and total markets. Scandinavia continues to lead Europe in online travel penetration, and mobile bookings are catching on quickly. Suppliers will maintain their advantage over online travel agencies in the coming years, partly by rolling out more and better mobile offerings. The Scandinavian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online travel markets in Denmark, Norway and Sweden by segment and channel. Using both historical data and analyst forecasts, the report offers a five-year view of the markets from 2011-2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

German Online Travel Overview Ninth Edition

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US $995 €720

Germany has remained Europe's bright star - and its largest travel market - during the region's fragile and uneven journey to economic recovery. While German travelers still prefer long trips, packaged tours, and offline bookings more than travelers in Europe's other major markets, the country's online bookings are having no trouble making headway. Independent hotels, constrained by fragmentation, are relying on online travel agencies for distribution, while airline and rail sales are making gains directly. Though Germany lags smaller markets in online penetration, the flip side of this phenomenon is that online distribution has plenty of room (and potential) to grow - especially in mobile bookings, which will skyrocket in the next three years.
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Report | Published: January 2014
Free For: European and Global Subscribers

Spanish Online Travel Overview Ninth Edition

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US $995 €720

Spain's economy has been mired in recession for over five years. As unemployment hit a new high in 2013, consumer confidence hit a new low - and dragged travel demand down with it. Because Spain is largely an inbound market, segments that rely heavily on foreign visitors - such as hotel and car rental - are withstanding the downturn more deftly than air and rail, which depend more on domestic travelers. Despite stagnation in the overall travel market, online travel bookings are on the rise and will continue their upward trajectory through 2015.
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Report | Published: January 2014
Free For: European and Global Subscribers