PhoCusWright Research

Found 294 matching products (showing newest first).

Global Online Travel Overview Third Edition

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US $995 €741

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world's online travel markets. PhoCusWright's Global Online Travel Overview Third Edition explores the total and online travel markets for six key geographical regions worldwide: the U.S., Europe, Asia Pacific, Eastern Europe, the Middle East and Latin America. Analysis and comparison of the regional markets includes fundamental travel distribution dynamics, trends and forecasts through 2015.
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Report | Published: July 2014
Free For: European, Global, and Asia Pacific Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €741

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

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US $995 €741

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
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Report | Published: June 2014
Free For: Global Subscribers

Share This! Private Accommodation & the Rise of the New Gen Renter

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US $795 €592

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. PhoCusWright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.
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Report | Published: June 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €592

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from PhoCusWright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €186

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €261

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

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US $350 €261

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
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Analysis | Published: May 2014
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

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US $500 €372

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

NDC Update: A Radical Change to Travel Distribution?

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US $350 €261

IATA's New Distribution Capability (NDC) has significant implications for travel distribution, which could profoundly affect airlines, global distribution systems (GDSs), travel management companies (TMCs) and online travel agencies (OTAs). While a key objective of NDC is to give airlines greater control over pricing and ancillary services, its potential impact on travelers and other stakeholders remains unclear. This Spotlight provides an update on NDC progress to date, highlighting the successes, challenges and the ongoing controversy.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers