Phocuswright Research

Found 77 matching products (showing newest first).

U.S. Online Travel Overview Fourteenth Edition - PRE-RELEASE

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US $2,495 €2014

U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel.
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Report | Expected Publication Date: December 12, 2014
Free For: Global Subscribers

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2014

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 12, 2014
Free For: European and Global Subscribers

Latin America Online Travel Overview Second Edition

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US $995 €803

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

U.S. DMO Advertising Spending Trends: 2011-2015

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US $450 €363

In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization. Yet DMOs' ad spend differs significantly from that of other travel marketers. This Data Point explores U.S. DMO advertising spending - both online and offline - with a focus on the particular channels to which they allocate their ad dollars.
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Data Point | Published: September 2014
Free For: Global Subscribers

Japan Online Travel Overview Seventh Edition

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US $995 €803

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Seventh Edition

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US $995 €803

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €363

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1610

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Identity Crisis or Innovation? Update on Europe's Tour Operators and the Battle for Travel Market Dominance

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US $450 €363

Major European tour operators now face tougher competition than ever. Online travel agencies are growing at breakneck speed, and more and more European travelers have acquired a preference for self-booking. Still, tour operators retain a special stronghold: Travelers view them as trusted brands that offer a popular, diverse selection of products. In order to thrive in the new distribution environment, tour operators are shaking up their old models and finding new ways to connect with travelers - migrating content and functionality online, offering mobile apps, and tailoring their strategies to the unique needs of the markets they serve.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €642

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers