PhoCusWright Research

Found 109 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €720

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €253

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €720

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Mobile Web Applications in Hospitality

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US $350 €253

The rapidly expanding base of mobile devices - smartphones and tablets - is changing consumer behavior across a range of activities, and this has significant implications for the hospitality industry. This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €471

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013

U.S. Online Travel Overview Report Thirteenth Edition: Hotels & Lodging

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US $1,250 €905

U.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile adoption are connecting with eager travelers of all stripes. Demand is up, and so are profits – but distribution decisions have become trickier than ever. U.S. Online Travel Overview Thirteenth Edition: Hotel & Lodging sizes the total and online hotel markets, delves into current and projected channel dynamics, and provides comprehensive analysis and market forecasting through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €1806

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

Hotel Revenue Management in 2013 - More Art Than Science?

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US $350 €253

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct conflict with one another. This article outlines the challenges faced by hotel revenue managers and highlights the market changes that are putting their traditional strategies to the test.
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Spotlight | Published: November 2013
Free For: Innovation Subscribers

Travel Distribution 2018: A Look Ahead

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US $250 €181

This Analysis aggregates insights and predictions from a range of PhoCusWright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers

Online Travel Agencies 2Q13 and 1H13: Priceline Closes the Gap at Home, Dominates Overseas

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US $450 €326

Headwinds, changes and new initiatives came from all directions in the second quarter of 2013. But global online travel agencies (OTAs) - Expedia, Orbitz and Priceline - as well as the public OTAs in Asia Pacific (APAC), continue to exhibit strong growth amid a challenging environment.
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Data Point | Published: October 2013
Free For: European, Global, and Asia Pacific Subscribers