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Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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The quality and functionality of mobile websites and applications within the travel, tourism and hospitality industry have shown marked improvement in the past several years. Yet at the same time, consumers have come to expect an increasingly robust mobile experience. This analysis takes stock of the mobile offerings currently available to travelers and highlights next steps for travel companies aiming to improve their mobile services.
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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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It was a mixed year for the three publicly traded U.S.-based global online travel agencies (OTAs) – Expedia, Orbitz and Priceline. As growth in the domestic market continued to slow, softer but still buoyant growth overseas mitigated some of the slowdown at home.
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PhoCusWright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The PhoCusWright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
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While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.
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The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips. PhoCusWright's Middle East Online Travel Overview – the first in-depth analysis of this emerging market – provides sizing, trending and forecasts for the region as a whole and for four major markets in particular: the United Arab Emirates, Qatar, Egypt and Saudi Arabia. In addition, the report offers detailed examination by segment and channel and delves into the complex technology trends shaping the market.
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Geographic data and maps are critical components of daily life for people and businesses alike. Today, services based on digital maps and geographic data have become embedded in modern culture. This Spotlight explores the evolution and current status of geo-services, including its underlying foundational elements, and examines various businesses that use geo-services to deliver personal services and rich experiences.
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Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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