Phocuswright Research

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European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2007

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 12, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition - PRE-RELEASE

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US $2,495 €2007

U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel.
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Report | Expected Publication Date: December 12, 2014
Free For: Global Subscribers

Latin America Online Travel Overview Second Edition

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US $995 €800

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €282

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

Customer Experience Management: New Technology Leads to New Benefits

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US $450 €362

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
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Spotlight | Published: October 2014
Free For: Innovation Subscribers

Online Travel Agencies 2Q and 1H14: With Priceline Ascendant, OTAs Focused on Maintaining Growth

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US $450 €362

Led by Priceline's advances, online travel agencies (OTAs) achieved new highs in 2Q14, making it challenging to sustain similar growth going forward. But OTAs continue to pursue new growth avenues by expanding into new markets, investing in new technologies and acquiring companies large and small.
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Data Point | Published: October 2014
Free For: European, Global, and Asia Pacific Subscribers

Automated Speech Recognition: Getting More Important Every Day

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US $250 €201

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
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Analysis | Published: October 2014
Free For: Innovation Subscribers

U.S. DMO Advertising Spending Trends: 2011-2015

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US $450 €362

In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization. Yet DMOs' ad spend differs significantly from that of other travel marketers. This Data Point explores U.S. DMO advertising spending - both online and offline - with a focus on the particular channels to which they allocate their ad dollars.
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Data Point | Published: September 2014
Free For: Global Subscribers

The State of Social Media in Travel

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US $795 €639

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

India Online Travel Overview Seventh Edition

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US $995 €800

Total travel gross bookings in India increased 11% in 2013 in local currency terms, but remained flat in U.S. dollars due to currency woes. However, double-digit gains are projected for the next several years, as stronger growth in the online market drives up penetration rates. This report presents comprehensive sizing, analysis and forecasts for India's total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers