PhoCusWright Research

Found 305 matching products (showing newest first).

Asia Pacific Online Travel Overview Sixth Edition Airlines: Flights of Contrast

Aoto6air
US $695 €537

With gross bookings totaling nearly US$160 billion in 2012, the Asia Pacific region has the world's largest airline market. While the APAC airline landscape is dominated by network carriers, the low-cost segment is growing quite rapidly. This report provides comprehensive market sizing, projections and analysis for the total and online airline markets in the dynamic Asia Pacific region.
[ view more details ]

Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Gamification: Because Business is Not all Fun and Games

Iconanalysis_large
US $250 €193

While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee productivity and performance? Can gamification be used to create loyalty to a travel brand, product or service? Is the average traveler motivated by the same elements as gamers? This Analysis addresses gamification in terms of the performance metrics it can impact, and the influence it can have on purchases, participation and brand decisions made by customers and employees in travel.
[ view more details ]

Analysis | Published: August 2013
Free For: Innovation Subscribers

China Online Travel Overview Sixth Edition

Choto6
US $695 €537

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
[ view more details ]

Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Air Travel Distribution From A to Z

Iconspotlight_large
US $350 €270

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more complex, and carriers have pushed for direct sales that bypass a range of intermediaries in the travel value chain. This article outlines the traditional way in which air booking has operated, and considers new models to accommodate the various ancillary products and services that airlines now offer.
[ view more details ]

Spotlight | Published: August 2013
Free For: Innovation Subscribers

Digital Content: The Future of Travel Marketing

Iconanalysis_large
US $350 €270

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
[ view more details ]

Analysis | Published: August 2013
Free For: Innovation Subscribers

Direct Connect and Ancillaries for Airlines: New Distribution Capability

Iconspotlight_large
US $350 €270

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as the Internet and XML have entered the picture, and have the potential to drive major changes in the business process of selling air travel. This Spotlight examines the New Distribution Capability (NDC) initiative, including its implications for direct connect and airline ancillary sales.
[ view more details ]

Spotlight | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

Ski_lg
US $995 €769

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
[ view more details ]

Report | Published: July 2013
Free For: Global Subscribers

Staying Local: A Study of the U.S. Road Traveler

Rdtrav-lg
US $995 €769

Finally, the nitty-gritty on the quintessential American vacation: PhoCusWright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
[ view more details ]

Report | Published: July 2013
Free For: Global Subscribers

Online Travel Agencies 1Q13: Domestic Pressures Persist, While Overseas Growth Holds

Icondatapoint_large
US $350 €270

U.S. online travel agencies started 2013 with a bang – the top three public OTAs achieved considerable collective growth in the first quarter, thanks to healthy demand in overseas markets. Growth at home, however, continues to slow.
[ view more details ]

Data Point | Published: July 2013
Free For: European, Global, and Asia Pacific Subscribers

European Market Spotlight: Navigating Switzerland's Travel Market Complexities

Iconspotlight_large
US $650 €502

Despite the unrelenting economic turmoil rocking much of Europe, Switzerland's travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain the country's travel bookings. This spotlight presents key findings from PhoCusWright's research on Switzerland's total and online travel markets from 2010 to 2014.
[ view more details ]

Spotlight | Published: July 2013
Free For: European and Global Subscribers