PhoCusWright Research

Found 302 matching products (showing newest first).

China Online Travel Overview Sixth Edition

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US $695 €529

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €267

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Direct Connect and Ancillaries for Airlines: New Distribution Capability

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US $350 €267

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as the Internet and XML have entered the picture, and have the potential to drive major changes in the business process of selling air travel. This Spotlight examines the New Distribution Capability (NDC) initiative, including its implications for direct connect and airline ancillary sales.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €758

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers

Staying Local: A Study of the U.S. Road Traveler

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US $995 €758

Finally, the nitty-gritty on the quintessential American vacation: PhoCusWright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
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Report | Published: July 2013
Free For: Global Subscribers

Online Travel Agencies 1Q13: Domestic Pressures Persist, While Overseas Growth Holds

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US $350 €267

U.S. online travel agencies started 2013 with a bang – the top three public OTAs achieved considerable collective growth in the first quarter, thanks to healthy demand in overseas markets. Growth at home, however, continues to slow.
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Data Point | Published: July 2013
Free For: European, Global, and Asia Pacific Subscribers

European Market Spotlight: Navigating Switzerland's Travel Market Complexities

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US $650 €495

Despite the unrelenting economic turmoil rocking much of Europe, Switzerland's travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain the country's travel bookings. This spotlight presents key findings from PhoCusWright's research on Switzerland's total and online travel markets from 2010 to 2014.
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Spotlight | Published: July 2013
Free For: European and Global Subscribers

India Online Travel Overview Sixth Edition: Rail and Hotel Steal the Spotlight

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US $695 €529

While India breezed through the global financial crisis of 2009, the country's economy – along with its travel market – buckled to global economic pressures in 2012. The rupee dropped in value, hotels took a hit, and airlines – the market's biggest segment – face ongoing industry woes. Despite weak market dynamics, however, India's travel market remains resilient and will not take long to regain full steam. Total travel gross bookings in 2012 experienced healthy growth on a local currency basis, and the explosive increases expected for online hotel and rail bookings in the next three years are nothing short of incredible.
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Report | Published: June 2013
Free For: Global and Asia Pacific Subscribers

Online Travel Behavior in European Hospitality

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US $250 €190

Travelers have a range of opportunities to facilitate, enhance and communicate about their hotel experience through online channels. Throughout their entire journey (pre-, current and post-stay), travelers may interact directly with the hotel property website, or else through a variety of third-party apps and social media platforms. This Analysis explores key online interactions at various stages of the hospitality customer's journey, including: Inspire, Shop, Book, Share, Engage and Review.
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Analysis | Published: June 2013
Free For: Innovation Subscribers

European Managed Travel Distribution: Market Sizing and Trends

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US $1,495 €1138

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe's corporate travel marketplace. More than ever, European companies have cast a watchful eye over spending in general, and their travel programs in particular. At the same time, younger, tech-savvy corporate travelers are promoting more flexible and often more efficient ways to purchase, track and manage their trips. This report provides a comprehensive analysis of the European managed corporate travel marketplace, including sizing and key trends impacting the industry.
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Report | Published: June 2013
Free For: European and Global Subscribers