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As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Search in its many forms has impacted the travel value chain more than any other technology. However, while search has evolved significantly in recent years, there still hasn't been a breakthrough search capability for travel. This Analysis examines various search technologies and design tools that are available to today's travel companies, along with the evolving tools that could play a major role in the future of travel search.
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In 2011, Europe's total and online markets continued their recovery from the recession and enjoyed healthy overall growth. Despite this success, however, slowed growth is expected in the next several years as the debt crisis nips at the economy's heels. PhoCusWright's European Online Travel Overview Eighth Edition provides comprehensive analysis, sizing and forecasts of the region's total and online leisure and unmanaged business travel markets, breaking them down by segment and channel and giving special attention to the six major markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Defying the global economic downturn, U.S. hotels far outperformed the overall travel market in 2012 - and thanks to rising demand and flat supply, growth is expected to continue in the next several years. Mobile bookings are also on the rise - however slowly - and hotels are spending a great deal of time and energy figuring out how to lessen their dependence on online travel agencies.
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U.S. airlines achieved another year of impressive gains in 2012, despite less-than-ideal market conditions, and online air bookings grew faster than the total market for the first time in two years. Although airlines face fare increases, flat leisure demand and tight capacity, revenue will still rise in the coming years. Growth, however, will slow.
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As once-youthful online travel agency brands become well-known household names, OTAs' share of the total travel market remains steady and growth settles into a modest pace. OTAs' focus on selling hotel rooms - now more profitable than flights - will continue to intensify, especially as consumers demand mobile apps to accommodate their increasing affinity for booking last-minute stays.
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The Benelux region – comprising Belgium, the Netherlands and Luxembourg – is frequently viewed as a homogenous geographical area rather than separate countries with unique travel-specific characteristics and trends. This Spotlight examines the online and total travel markets in this small but dynamic region, identifying key similarities and important differences between the individual country markets it includes.
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While the economy - and the travel industry - didn't improve as much in 2012 as everyone hoped, U.S. travelers remain resilient. PhoCusWright's U.S. Online Travel Overview Twelfth Edition hashes out the impact of the current economic uncertainty on the industry and delves into the dynamics of the industry's near future. In addition to market sizing and growth forecasts by travel segment and distribution channel - including mobile - the report tracks the technology trends that will shape the industry through 2014.
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For many travel companies, real-time, digitally generated data is a barely tapped resource for value creation. This article explores how to acquire, understand and leverage this data – data your company may already have on hand – to increase customer value and improve operational efficiency.
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Hoteliers face major challenges in their quest for the optimal distribution strategy – distribution mix, revenue accounting, product complexity, and cost allocation, just to name a few. This article delves into the obstacles within these obstacles and explores possible realistic solutions.
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