Italian Online Travel Overview Tenth Edition

Summary

Phocuswright's Italian Online Travel Overview Tenth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2016. The report covers Italian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.

Despite Italy's gloomy economic and political environment, there is room for cautious optimism about the future of the country's travel market. Italy remains a highly desirable inbound destination that receives a robust volume of international visitors each year. The country also has a pervasive informal economy, which accounts for more than a quarter of the country's GDP. These circumstances have helped cushion some of the direct impact of high unemployment on local travel demand. Despite large numbers of international visitors, suppliers in Italy still depend heavily on domestic revenue: Italians get more than five weeks of annual holiday leave, and 80% travel domestically. 

European Market Overview
Also included with Phocuswright's Italian Online Travel Overview Tenth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2016 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile bookings by country and segment.

Purchase Phocuswright's Italian Online Travel Overview Tenth Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.

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Full European Report
France
Germany
Scandinavia
Spain
U.K.