European Traveler Technology Survey 2014

Summary

Today's European travelers are constantly wired in and connecting with others on the go, as well as at home and at work. As they spend more and more time on their mobile devices, travelers expect their mobile experience to be on par with the speed, usability and breadth of their desktop devices. And as their online planning takes them from device to device, European travelers expect travel companies to enhance the process with more personalized offers.

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Phocuswright's European Traveler Technology Survey 2014 provides travel companies and marketers with a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the European consumer leisure travel planning process. The research provides insight into multi-device travel planning and provides an in-depth look at how European travelers use social platforms and mobile devices before, during and after their trips.

Research highlights include:

• Analysis of European online travelers' ownership and adoption of mobile phones, smartphones and web-enabled devices, including PCs, tablets and more
• Detailed examinations of European travelers' mobile Internet usage, highlighting travel-related mobile activities such as pre-trip research and shopping, mobile bookings and a range of in-travel mobile activities (navigation/mapping, flight check-in and social network trip updates)
• Discussion of social network participation among online travelers, including what networks they use, how often they connect and travel-related activity