Presentation: Moneyed, Mobile and Massive: China's New Traveler Class

Summary

On October 9, 2013, Douglas Quinby, Phocuswright's vice president, research, shared highlights from Phocuswright's China Consumer Travel Report. This webinar recording delivers new data and insights on Chinese traveler behavior and attitudes, designed to help travel companies understand this increasingly influential (and lucrative) travel market. Moderated by Maggie Rauch, research analyst at Phocuswright, the program consists of a 45-minute presentation followed by a 15-minute Q&A session.

Key topics include:

• Snapshot of today's Chinese traveler, including age, income, travel spend and important regional differences
• Analysis of Chinese traveler attitudes and behavior - frequency of domestic and international travel, destinations visited, aspirations and intentions for future travel and more
• Key trends within major travel segments (lodging, air, rail), as well as car rental, packaged holidays, destination activities and group travel
• Chinese travelers' approach to the travel planning process - destination selection, shopping and booking - including the role of online and offline channels
• The rise of the mobile platform, including smartphone and mobile web penetration, and use of the mobile platform for travel research, shopping and booking
• Participation in and influence of online social networks in travel planning, including methods for sharing travel-related experiences and activities conducted through social networks