European Market Spotlight: Navigating Switzerland's Travel Market Complexities

Summary

Despite the unrelenting economic turmoil rocking much of Europe, Switzerland’s travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain travel bookings. Swiss travel buyers, who continue to migrate to direct websites and online intermediaries, pushed online bookings up in 2012. This channel will keep up its double-digit growth through 2014.