Mobile Web Applications in Hospitality

Summary

In 2012, more than one billion smartphones were in use worldwide – one in every seven persons now owns a smartphone. While it has taken 16 years to surpass the one billion mark, it will take only three years for the next billion smartphone users to come online.

This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels. It further examines cross-device adaptation and hoteliers’ content management challenges, as well as some of the implications for integrated e-commerce systems.