Wanted: A Quality Mobile Offering

Summary

Mobile is quickly becoming a significant channel in travel distribution, and by 2014, mobile leisure and unmanaged business travel gross bookings in the U.S. alone are expected to climb to $25.8 billion, or 18% of the online travel market. Still, many travel companies have only paid lip service to the mobile channel, either extending their regular website to the mobile device or creating a dumbed-down version of their content. This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.