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As the U.S. economy lumbers along in its recovery, consumers have found the confidence to travel more often, and growth, albeit modest, has returned to the tourism industry. In 2011, total travel bookings finally edged ahead of 2008 levels. Still, macroeconomic conditions remain somewhat shaky, and many consumers are reluctant to splurge on a vacation, despite the overall upswing. It may not be a hollow recovery, but large pockets of disparity continue to thwart a more robust comeback in leisure travel.
This Webinar highlights some of the key findings from PhoCusWright's U.S. Consumer Travel Report Fourth Edition, and delivers fresh insight into consumer travel behavior and intentions for the upcoming year. Presented by Carroll Rheem, senior director, research, this event consists of a 45-minute presentation, followed by a 15-minute Q&A session. Lorraine Sileo, vice president, research, joins Carroll to moderate the event.
Fright or Flight? Key U.S. Consumer Travel Trends includes:
- Snapshot of traveler behavior – how often they travel, who they go with, how much they spend and more
- Top consumer trends for air travel and paid lodging, plus usage of additional travel products such as car rental, vacation packages, cruise and rail
- Online travel planning: how consumers use the Internet to decide where to go and what to buy
- Online versus offline bookings, OTAs versus supplier websites, and other purchasing dynamics
- And much more!
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