"Your research and presentation proved to be a great investment."
Free For: Global and Webinar Subscribers
Understanding business travelers' motivation and behavior, and effectively meeting their needs, will be increasingly critical as travel companies look to tap this lucrative but highly competitive segment. On April 11, 2012, Phocuswright presented a unique Webinar focused on U.S. business travelers – their attitudes, preferences and behavior. Phocuswright's U.S. Business Traveler: Managed, Unmanaged and Rogue sheds light on this dynamic market and explores the evolving trends that will be most important in the years to come. Presented by Carroll Rheem, director, research, Phocuswright's U.S. Business Traveler: Managed, Unmanaged and Rogue reveals the characteristics and behavior of business travelers in the U.S., including those who are managed by a corporate travel policy and those who are not. Douglas Quinby, senior director, research, moderates the Webinar, consisting of a 45-minute presentation, followed by a 15-minute Q&A session. Webinar Agenda Includes:
- Managed and unmanaged business travelers – key similarities and differences
- General business traveler behavior, including trip frequency and duration, purpose of trips and travel expenditure
- Business travel policy – traveler compliance, structure and flexibility of policy and key drivers of rogue traveler behavior
- Travel planning and booking among business travelers, including critical influences, shopping channels, types of websites and apps used, and booking methods