Location-Based Services and the Impact on the Travel Process

Summary

Delivering services based on a traveler's location is a critical part of the mobile travel ecosystem, but using location alone misses the true opportunity for location-based services (LBS). To deliver more effective location-based services, travel applications must combine location with context and relevance.

This Spotlight reviews how LBS is evolving as part of general mobile trends and within a travel context. Competing entities, both within and outside the travel industry, are vying for a share of the lucrative location-based services market. The following analysis delivers some practical recommendations on how various sectors of the travel industry can effectively harness the power of LBS.

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