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Asia Pacific Online Travel Traffic: Package (Australia, China, India, Japan)
Report | Published: January 2012
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US $1,499 · CA $1,742 • £960 • €1225
Free For: Global and Asia Pacific Subscribers
  • Summary

Publication Summary

Phocuswright's Asia Pacific Online Travel Traffic: Package (Australia, China, India, Japan) presents an overview of Web traffic and online travel shopping trends in Australia, China, India and Japan. The Asia Pacific travel market is booming, yet visitation to the online travel category differs significantly across markets. Phocuswright partnered with global digital intelligence provider comScore to analyze traffic – including growth rates, cross-visitation and source/loss patterns – across key travel subcategories in each of these distinct markets. The balance between supplier and intermediary channels, and the dominance of local versus global travel companies, varies for individual travel segments. The online travel traffic patterns highlighted in this report illuminate sector-specific dynamics and identify key cultural and demographic differences impacting online travel adoption in each market. This package includes four reports: Phocuswright's Australia Online Travel Traffic Report Phocuswright's China Online Travel Traffic Report Phocuswright's India Online Travel Traffic Report Phocuswright's Japan Online Travel Traffic Report