Japan Online Travel Traffic Report

Summary

Japan boasts the world's third biggest economy, and the largest online travel market in Asia Pacific (APAC). However, a devastating earthquake and tsunami struck the nation in March 2011, challenging the country's overall economy and major industries, including travel. Yet despite the disruption caused by this natural disaster, some travel websites continued to perform well, in terms of both traffic and gross bookings. Phocuswright has partnered with global digital intelligence provider comScore to measure and analyze Web traffic in Japan within the travel category.

Phocuswright's Japan Online Travel Traffic Report analyzes traffic volume, unique visitors, cross-visitation and source/loss patterns across key travel subcategories, including online and traditional travel agencies, airlines, hotels, travel information websites, metasearch and more. The report explores traffic patterns across a range of leading travel websites (pre- and post-earthquake), revealing sector-specific dynamics that are unique to Japan's online travel marketplace.

Key topics include:

• In-depth analysis of traffic to travel website categories for the 15-month period ending in July 2011, including:
  • Online travel agencies
  • Traditional travel agencies
  • Airlines
  • Hotels
  • Car rental
  • Ground transportation
  • Metasearch
  • Travel information sites
• Travel website rankings within each travel category, including average monthly unique visitors
• Comparison of traffic to supplier websites versus OTAs and non-transactional sites
• Detailed examination of leading online players, including cross-visitation, source and loss traffic

Japan's mature online travel marketplace will continue to lead the region, with gross bookings expected to exceed $31 billion in 2012. Phocuswright's Japan Online Travel Traffic Report reveals the trends, subcategories and key players that drive Asia's largest online travel market.

Online travel traffic reports are also available for these APAC regions:
Australia
China
India

Purchase the package of all four region reports (Australia, China, India, Japan).