Embracing the Big Data Phenomenon to Become an Intelligent Organization

Summary

It is remarkable how complex the business world continues to become despite all the advances in information technology (IT) that are supposed to provide improvements by way of process efficiencies, organizational simplification and new forms of value creation. Yet, it is often these same technological advances that are reshaping the very rules of business and what it takes to be competitive. They create both opportunity and challenge. Clearly, it is not business as usual!