The Siri Effect: What it Means to Travel Shopping

Summary

The long-awaited debut of Apple's intelligent personal assistant, Siri, on the iPhone 4 was greeted with enthusiastic reviews. Wired, for example, likened the feature to "having the unpaid intern of my dreams at my beck and call," declaring Siri to be "a life changer." Thanks to Apple's success, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace.

In this article we examine the taxonomy of these applications to understand:

• The strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants
• How intelligent personal assistants should fit into your mobile strategy
• How to optimize your website to support intelligent personal assistants