European Online Travel Agencies - Consolidation Is Just Getting Started

Summary

Online travel agency (OTA) founders are generally a proud and ambitious lot. They are champions of specialized marketplace knowledge and each touts a unique consumer hook that's all his own. Many have sprouted and established solid, profitable businesses, content to operate in a single European country or area. But as the online European marketplace matures, OTAs are facing some harsh realities. This Data Point explores a range of factors that are driving change in the European OTA space, including Google's expected entrance into the price-shopping arena, increasing supplier-direct bookings and intensifying M&A activity that will make it tough for smaller, local OTAs to stay afloat. Not sure this is the report for you? Contact our experts to find the research that fits your needs. +1 860 350-4084 x501