Big Data: Redefining Travel Business Decision Making

Summary

"Big Data" is currently one of the fastest growing and most talked about technology trends. Along with Cloud Computing, Big Data is often considered a key capability for travel companies to gain/sustain competitive advantage. This Analysis looks at how Big Data is defined, the tools that make Big Data effective, examples of Big Data that provide business value both within and outside the travel industry, and future opportunities to leverage value from Big Data.