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- Summary
- Contents
- Methodology
Publication Summary
In 2011, a combination of rising fuel prices, higher inflation, and a number of political and macroeconomic challenges slowed India's economic growth. Despite the slowdown, the country still has one of the fastest growing economies in the world, and the Indian travel marketplace remains strong. Both total and online bookings will enjoy double-digit growth through 2013. However, continuing economic challenges and a troubled aviation sector could soften growth in the coming years.
PhoCusWright's India Online Travel Overview Fifth Edition: When Fast is Not Fast Enough presents market sizing and projections for India's total and online leisure and unmanaged business travel markets from 2009-2013. The report also includes broader analysis of the Indian travel market, with coverage of online versus offline bookings, bookings by travel segment, supplier-direct versus intermediary bookings and more. Highlights include:
- Total market and online leisure/unmanaged business travel bookings for 2009-2013
- Analysis of major travel product segments – air, hotel, rail and car rental
- Comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2013
- Discussion of the OTA landscape, including key players, recent developments and the relative influence of local versus global OTAs
- Macroeconomic factors impacting the Indian travel market – inflation, oil prices and exchange rate volatility
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Table of Contents
22 Pages
Section One: Key Findings, Introduction and Methodology
Section Two: India's Travel Market: Roaring Growth
- Online Travel Reaches New Heights
- Suppliers Lead, but OTAs Surging
- OTA Space Heats Up
LIST OF TABLES
India Total Travel Market and Online Leisure/Unmanaged Business Travel Gross Bookings by Segment and Annual Change, 2009-2013
India Total Travel Market and Online Leisure/Unmanaged Business Travel Gross Bookings with Annual Change, 2009-2013
Indian Total Travel Market Gross Bookings by Segment, 2011-2013
India Online Leisure/Unmanaged Business Travel Gross Bookings Share by Segment, 2011 and 2013
India Online/Leisure Unmanaged Business Travel Gross Bookings Share by Online Channel, 2009-2013
India Online/Leisure Unmanaged Business Travel Annual Change by Online Channel, 2009-2013
Methodology
PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2009-2013. Figures for 2009-2011 are based on actual company results and selected projections for 2011. Market sizing for 2012-2013 are projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.
The Indian travel market sizing has been revised – and lowered – from earlier sizing and projections. This revision is due to a change in methodology to reflect air passenger revenues only in order to be consistent with airline sizing in other Asia Pacific markets. Airline sizing excludes other revenues from freight, ancillary sales, cancellation charges, etc. Hotel figures are based on room revenue. Figures for car rental are based on rental revenues, while rail figures are based on passenger ticket revenue. All figures have been adjusted from fiscal year to calendar year, and may differ from actual data reported by companies. Totals may not always equal 100% due to rounding.
Supplier revenues are attributed to the market where the company is based or headquartered. For example, 100% of Air India's passenger revenue is attributed to India.
Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car, and hotel expenses associated with business travel in firms that do not have a travel policy dictating the channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenues for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends affecting the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in the online totals because of the difficulty in distinguishing these bookings from leisure sales.
PhoCusWright defines online travel as travel services that are paid for online. Travel that is researched online but booked offline using telephone numbers provided on the websites is, wherever possible, excluded from online gross bookings figures.
PhoCusWright builds its estimates and forecasts from interviews with more than 50 travel executives across APAC regarding their companies' Internet sales, marketing and technology investments, challenges, strategies, and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. PhoCusWright also considers historical growth and economic trends when developing its forecasts, and reviews data from public filings of listed companies, government statistics, and select third-party data sources.
Market sizing is presented in both the local currency - Indian rupees (₹) - and in U.S. dollars (US$). Local currencies are converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies. "Online penetration" denotes the percentage of people shopping and buying travel online, while "Internet penetration" denotes the percentage of people with Internet access.
