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Spanish Online Travel Overview Seventh Edition
Report | Published: December 2011
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  • Summary
  • Contents
  • Methodology

Publication Summary

PhoCusWright's Spanish Online Travel Overview Seventh Edition provides data, analysis and insight into the Spanish travel industry, and projects future performance trends through 2013. The report covers Spanish market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.

Following the disastrous financial downturn that wreaked havoc on Spain's economy in 2009, a relatively flat year for the country overall in 2010 was a marked improvement. Luckily the Spanish travel industry is bouncing back slightly faster than the broader economy, and the online channel experienced double-digit growth. Spanish travel companies that survived the last few years emerged with two positive takeaways: They grabbed a piece of the market left behind by those that didn't make it, and they've become smarter, leaner and better prepared to handle the challenges ahead.

European Market Overview
Also included with PhoCusWright's Spanish Online Travel Overview Seventh Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2013 for key industry channels (OTAs, suppliers) and segments (airlines, hotels, rail, car rental and tour operators) as well as major markets (U.K., France, Germany, Italy, Scandinavia and Spain). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.

Purchase PhoCusWright's Spanish Online Travel Overview Seventh Edition for a complete analysis of the Spanish online travel space, including market sizing, key suppliers and intermediaries, trends and projections.

Also Available
Europe
France
Germany
Italy
Scandinavia
U.K.

Table of Contents

Section One: The European Online Travel Overview
Key Findings
Overview
European Online Travel Market
European Online Travel Market by Country
Key Markets
Other Markets
Suppliers
Other Key Online Trends
Methodology

Section Two: The Spanish Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Other Travel Suppliers
Online Travel Agencies
Conclusion

LIST OF TABLES
European Online Leisure/Unmanaged Business Travel, Gross Bookings (€B), and as a Percentage of Total Travel Market, 2009-2013

European Online Leisure/Unmanaged Business Travel by Gross Bookings (€B), Online Growth and Total Market Growth, 2009-2013

European Travel Market by Channel and Sector: Share, 2009-2013

U.S., Europe, Asia Pacific, and Latin America Online Leisure/Unmanaged Business Travel Share of Total Travel Markets, 2008-2013

European Online Leisure/Unmanaged Business Travel Market, OTA and Supplier Website Gross Bookings by Segment (€M), 2009-2013

European Online Supplier Direct Travel Market (Leisure/Unmanaged Business) by Segment, 2010 vs. 2013

European Online Leisure/Unmanaged Business Share of Gross Bookings, 2010 vs. 2013

Key European Travel Markets, Total Market and Online Leisure/Unmanaged Business, Gross Bookings (€B) and Share, 2009

European Markets, Gross Domestic Product Growth, 2009-2011

European Online Travel (Leisure/Unmanaged Business) Growth Rates by Market, 2009-2013

European Online Travel (Leisure/Unmanaged Business) Supplier Website and OTA Growth Rates by Segment, 2009-2010

European Airline Total Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Traditional Airline Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Low-Cost Carrier Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Hotel Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Rail Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Car Rental Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Tour Operator Gross Bookings (€B) by Channel and Online Penetration, 2009-2013

European Online Travel Agencies and Tour Operators Online Gross Bookings (€B) and Growth, 2009-2013

Top Five Pan-European Online Travel Agencies, Share Among These Agencies, 2010 and 2011

European Online Travel Agencies, Estimated Gross Bookings, Market Share, and Growth Rates, 2009-2010

SPAIN
Spanish Travel Market (€B) and Online Growth Rates (%), 2009-2013

Spanish Online Travel Market, OTA vs. Supplier Direct Share, 2010

Spanish Share of European Total and Online Travel Markets, 2010 vs. 2013

Spanish Online Travel Supplier Direct Share, 2010 and 2013

Spanish Online Travel Market Gross Bookings (€M), 2009- 2013

Spanish Airlines Gross Bookings (€B) and Online Direct Penetration, 2009-2013

Spanish Hotels Gross Bookings (€B) and Online Direct Penetration, 2009-2013

Spanish Rail Gross Bookings (€B) and Online Direct Penetration, 2009-2013

Spanish Car Rental Gross Bookings (€B) and Online Direct Penetration, 2009-2013

Spanish Tour Operators Gross Bookings (€B) and Online Direct Penetration, 2009-2013

Spanish Online Travel Agencies Gross Bookings (€B) and Growth, 2009-2013

Online Travel Agencies in the Spanish Market, Estimated Share, 2009-2010

Methodology

PhoCusWright's European Online Travel Overview Seventh Edition presents the findings from PhoCusWright research on the European leisure and unmanaged business online travel markets in 2009 and 2010. This effort was undertaken as a multi-part project to assess the European travel market as a whole and includes in-depth analyses of six individual European markets: France, Germany, the U.K. (including Northern Ireland), Italy, Spain and Scandinavia.

To evaluate the markets, PhoCusWright interviewed executives from more than 90 Europe-based airlines, hotels, tour operators, rail companies, OTAs, traditional travel agencies and travel technology companies. European estimates and projections include the first 15 European Union (EU) countries, as well as Switzerland and Norway.

Unless otherwise indicated, all Internet sales are based on gross bookings - that is, the total transaction value of products sold online in Europe - for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). Gross bookings also include sales from non-EU travel suppliers that are transacted via EU-based online travel agencies. Corporate online booking systems such as Sabre's GetThere and Amadeus' e-Travel are excluded from this analysis.

All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, Web traffic results, economic indicators, market trends and PhoCusWright analysis.

PhoCusWright distribution channel estimates and projections are based on the local market results of pan-European online travel agencies, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2009-2010 and projected for 2011-2013. In Figures, totals may not always add to 100% due to rounding.

Non-hospitality suppliers' online sales are assigned to the market in which the supplier is headquartered. For example, all online business generated by Lufthansa worldwide is associated with Germany, while all Air France-KLM online revenue is associated with France. Hospitality suppliers' gross bookings are based on revenues generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included. Tour operator sales are assigned to their respective source markets. For example, TUI Travel's U.K. online sales are assigned to the U.K. market and Thomas Cook's German online sales are assigned to the German market.

Total market calculations exclude online travel agency gross bookings as well as a portion of tour operator gross bookings - these excluded bookings are assigned under supplier segments (e.g., airline, hotel).

All currencies are in euros (€) unless otherwise indicated (as in the U.K. chapter) and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies.