Hospitality Demand Management in Europe: Available Solutions and Challenges

Summary

A previous Phocuswright Spotlight discussed demand management solutions related to the U.S. hospitality market. This article focuses on Europe, drawing from the U.S.-based research to describe hospitality demand management solutions while highlighting key differences between applications and vendors for the U.S. versus Europe. Structural and cultural differences, coupled with the pace of new media adoption, significantly impact the nature of hospitality demand management, the types of solutions provided and the approach that vendors take to developing and implementing demand management.