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- Summary
- Contents
Publication Summary
PhoCusWright's Italian Online Travel Overview Sixth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance trends through 2012. The report covers Italian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
The Italian travel market suffered a major setback in 2009, and supplier revenues are projected to be flat or slightly down in 2010 as well. While both airlines and tour operators have had a particularly rough time, the rail sector has profited as cost-conscious travelers chose trains over planes. Italy's online penetration rate still lags considerably behind many other European nations, but is expected to climb steadily, and will likely exceed 23% by 2012.
European Market Overview
Also included with PhoCusWright's Italian Online Travel Overview Sixth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2012 for key industry segments (OTAs, suppliers, airlines, hotels, rail, car rental and tour operators) as well as major markets (U.K., France, Germany, Italy, Scandinavia and Spain). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.
Purchase PhoCusWright's Italian Online Travel Overview Sixth Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
Table of Contents
42 Pages
The European Online Travel Overview
Key Findings
Overview
European Online Travel Market
Share of the European Online Market by Country
Key Markets
Other Markets
Suppliers
Online Travel Agencies
Other Key Online Trends
Methodology
The Italian Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Conclusion
LIST OF TABLES
OVERVIEW
European Online Leisure/Unmanaged Business Travel, Gross Bookings, and as a Percentage of Total Travel Market, 2008-2012 (€B)
European Online Leisure/Unmanaged Business Travel by Gross Bookings (€B), Online Growth (%) and as a Percentage of Total Travel Market, 2008-2012
European Travel Market by Channel and Sector: Share (%), 2008-2012
U.S., Europe and Asia Pacific Online Leisure/Unmanaged Business Travel Share of the Total Travel Markets, 2008-2012
European Online Travel Agency and Supplier Website Gross Bookings by Segment (€M), 2008-2012
European Online Supplier Direct Travel Market (Leisure/Unmanaged Business) by Segment, 2009 vs. 2012 (%)
European Online Leisure/Unmanaged Business Share of Gross Bookings, 2009 vs. 2012
Key European Travel Markets, Total Market and Online Leisure/Unmanaged Business Gross Bookings, (€B) and Share (%), 2009
European Markets, Gross Domestic Product Growth (%), 2008-2010
European Online Travel (Leisure/Unmanaged Business) Growth Rates by Market (%), 2008-2012
European Online Travel (Leisure/Unmanaged Business) Supplier Website and OTA Growth Rates by Segment (%), 2009
European Airline Total Gross Bookings (€B) and Channel by Online Penetration (%), 2008-2012
European Traditional Airline Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Low-Cost Carrier Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Hotel Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Rail Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Car Rental Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Tour Operator Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012
European Online Travel Agencies and Tour Operators Online Gross Bookings (€B) and Growth (%), 2008-2012
Top Five Pan-European Online Travel Agencies, Share Among these Agencies, 2008 and 2009
European Online Travel Agencies, Estimated Gross Bookings (€M), 2008-2009
European Online Travel Agencies, Estimated Market Share (%), 2008-2009
European Online Travel Agencies, Growth Rates (%), 2008-2009
ITALY
The Italian Travel Market (€B) and Online Growth Rates (%), 2008-2012
Italian Online Travel Market, OTA vs. Supplier Direct Share (%), 2009
Italian Share of European Total and Online Travel Market (%), 2009 vs. 2012
Italian Online Travel Supplier Direct Share (%), 2009 and 2012
Italian Online Travel Market, 2008-2012 (€M)
Italian Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian LCCs, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian Rail, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012
Italian Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012
Online Travel Agencies in the Italian Market, Estimated Market Share, 2008 and 2009
