< See All Research
PhoCusWright's Scandinavian Online Travel Overview Sixth Edition
Analysts: Carroll Rheem
Report | Published: December 2010
Soto6

"Your research and presentation proved to be a great investment."


US $1,495 · CA $1,534 • £986 • €1157
Free For: European and Global Subscribers
  • Summary
  • Contents

Publication Summary

PhoCusWright's Scandinavian Online Travel Overview Sixth Edition provides data, analysis and insight into the Scandinavian travel industry, and projects future performance trends through 2012. The report covers Scandinavian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.

Like the rest of Europe, the Scandinavian travel market suffered a significant downturn in 2009. Gross bookings for the region – which comprises Denmark, Norway and Sweden – declined more than 9%, with traditional airlines being the hardest hit by the economic crisis. The Scandinavian travel industry is projected to dip in 2010 as well, before approaching 2008 levels again by 2012. Despite the economic challenges, online travel agencies continue to perform extremely well, and overall online penetration in the region is projected to cross the 50% mark by 2011.

European Market Overview
Also included with PhoCusWright's Scandinavian Online Travel Overview Sixth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2012 for key industry segments (OTAs, suppliers, airlines, hotels, rail, car rental and tour operators) as well as major markets (U.K., France, Germany, Italy, Scandinavia and Spain). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.

Purchase PhoCusWright's Scandinavian Online Travel Overview Sixth Edition for a complete analysis of the Scandinavian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.

Table of Contents

42 Pages

The European Online Travel Overview
Key Findings
Overview
European Online Travel Market
Share of the European Online Market by Country
Key Markets
Other Markets
Suppliers
Online Travel Agencies
Other Key Online Trends
Methodology

The Scandinavian Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Metasearch
Conclusion


LIST OF TABLES

OVERVIEW
European Online Leisure/Unmanaged Business Travel, Gross Bookings, and as a Percentage of Total Travel Market, 2008-2012 (€B)

European Online Leisure/Unmanaged Business Travel by Gross Bookings (€B), Online Growth (%) and as a Percentage of Total Travel Market, 2008-2012

European Travel Market by Channel and Sector: Share (%), 2008-2012

U.S., Europe and Asia Pacific Online Leisure/Unmanaged Business Travel Share of the Total Travel Markets, 2008-2012

European Online Travel Agency and Supplier Website Gross Bookings by Segment (€M), 2008-2012

European Online Supplier Direct Travel Market (Leisure/Unmanaged Business) by Segment, 2009 vs. 2012 (%)

European Online Leisure/Unmanaged Business Share of Gross Bookings, 2009 vs. 2012

Key European Travel Markets, Total Market and Online Leisure/Unmanaged Business Gross Bookings, (€B) and Share (%), 2009

European Markets, Gross Domestic Product Growth (%), 2008-2010

European Online Travel (Leisure/Unmanaged Business) Growth Rates by Market (%), 2008-2012

European Online Travel (Leisure/Unmanaged Business) Supplier Website and OTA Growth Rates by Segment (%), 2009

European Airline Total Gross Bookings (€B) and Channel by Online Penetration (%), 2008-2012

European Traditional Airline Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Low-Cost Carrier Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Hotel Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Rail Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Car Rental Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Tour Operator Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Online Travel Agencies and Tour Operators Online Gross Bookings (€B) and Growth (%), 2008-2012

Top Five Pan-European Online Travel Agencies, Share Among these Agencies, 2008 and 2009

European Online Travel Agencies, Estimated Gross Bookings (€M), 2008-2009

European Online Travel Agencies, Estimated Market Share (%), 2008-2009

European Online Travel Agencies, Growth Rates (%), 2008-2009

SCANDINAVIA

The Scandinavian Travel Market (€B) and Online Growth Rates (%), 2008-2012

Scandinavian Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

Scandinavian Share of European Total and Online Travel Market (%), 2009 vs. 2012

Scandinavian Online Travel Supplier Direct Share (%), 2009 and 2012

Scandinavian Online Travel Market, 2008-2012 (€M)

Scandinavian Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian LLCs, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012

Online Travel Agencies in the Scandinavian Market, Estimated Market Share, 2008 and 2009