Publication Summary

The European travel market is on track for a modest recovery, led by online travel's return to double-digit growth. Yet macroeconomic factors continue to impact the overall travel market, projected to grow just 2% in 2010.

PhoCusWright's European Online Travel Overview Sixth Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2012. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators and rail.

Topics include:

• Size of the European travel market and six individual country markets
• Market forecasts through 2012
• Distribution patterns by segment and channel
• In-depth analysis of all major travel supplier segments
• Trends among key travel companies

Online channels, which maintained growth throughout the downturn, are recovering faster than the overall market. But the outlook for recovery and growth varies for each regional market and industry segment.

Purchase PhoCusWright's European Online Travel Overview Sixth Edition today and gain a comprehensive picture of the European online travel market and data and analysis essential to any travel company competing in Europe.

Also available for sale:
France
Germany
Italy
Scandinavia
Spain
U.K.

Table of Contents

134 Pages

The European Online Travel Overview
Key Findings
Overview
European Online Travel Market
Share of the European Online Market by Country
Key Markets
Other Markets
Suppliers
Online Travel Agencies
Other Key Online Trends
Methodology

The French Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Conclusion



The German Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Conclusion




The Italian Online Travel Overview
Overview
Key Findings

Size of the Market

Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)

Conclusion



The Scandinavian Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Metasearch
Conclusion

The Spanish Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Conclusion


The U.K. Online Travel Overview
Overview
Key Findings
Size of the Market
Suppliers (Airlines, Hotels, Rail, Car Rental, Tour Operators, Online Travel Agencies)
Conclusion



LIST OF TABLES

OVERVIEW
European Online Leisure/Unmanaged Business Travel, Gross Bookings, and as a Percentage of Total Travel Market, 2008-2012 (€B)

European Online Leisure/Unmanaged Business Travel by Gross Bookings (€B), Online Growth (%) and as a Percentage of Total Travel Market, 2008-2012

European Travel Market by Channel and Sector: Share (%), 2008-2012

U.S., Europe and Asia Pacific Online Leisure/Unmanaged Business Travel Share of the Total Travel Markets, 2008-2012

European Online Travel Agency and Supplier Website Gross Bookings by Segment (€M), 2008-2012

European Online Supplier Direct Travel Market (Leisure/Unmanaged Business) by Segment, 2009 vs. 2012 (%)

European Online Leisure/Unmanaged Business Share of Gross Bookings, 2009 vs. 2012

Key European Travel Markets, Total Market and Online Leisure/Unmanaged Business Gross Bookings, (€B) and Share (%), 2009

European Markets, Gross Domestic Product Growth (%), 2008-2010

European Online Travel (Leisure/Unmanaged Business) Growth Rates by Market (%), 2008-2012

European Online Travel (Leisure/Unmanaged Business) Supplier Website and OTA Growth Rates by Segment (%), 2009

European Airline Total Gross Bookings (€B) and Channel by Online Penetration (%), 2008-2012

European Traditional Airline Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Low-Cost Carrier Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Hotel Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Rail Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Car Rental Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Tour Operator Gross Bookings (€B) by Channel and Online Penetration (%), 2008-2012

European Online Travel Agencies and Tour Operators Online Gross Bookings (€B) and Growth (%), 2008-2012

Top Five Pan-European Online Travel Agencies, Share Among these Agencies, 2008 and 2009

European Online Travel Agencies, Estimated Gross Bookings (€M), 2008-2009

European Online Travel Agencies, Estimated Market Share (%), 2008-2009

European Online Travel Agencies, Growth Rates (%), 2008-2009

FRANCE

The French Travel Market (€B) and Online Growth Rates (%), 2008-2012

French Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

French Share of European Total and Online Travel Market (%), 2009 vs. 2012

French Online Travel Supplier Direct Share (%), 2009 and 2012

French Online Travel Market, 2008-2012 (€M)

French Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

French Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

French Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

French Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

French Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

French Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012 (€M)

French Online Travel Agencies, Market Share (%), 2008 and 2009

GERMANY

The German Travel Market (€B) and Online Growth Rates (%), 2008-2012

German Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

German Share of European Total and Online Travel Market (%), 2009 vs. 2012

German Online Travel Supplier Direct Share (%), 2009 and 2012

German Online Travel Market, 2008-2012 (€M)

German Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

German LCCs, Total (€B) and Online Direct Penetration (%), 2008-2012

German Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

German Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

German Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

German Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

German Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012

Online Travel Agencies in the German Market, Estimated Market Share, 2008 and 2009

ITALY


The Italian Travel Market (€B) and Online Growth Rates (%), 2008-2012

Italian Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

Italian Share of European Total and Online Travel Market (%), 2009 vs. 2012

Italian Online Travel Supplier Direct Share (%), 2009 and 2012

Italian Online Travel Market, 2008-2012 (€M)

Italian Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian LCCs, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

Italian Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012

Online Travel Agencies in the Italian Market, Estimated Market Share, 2008 and 2009

SCANDINAVIA

The Scandinavian Travel Market (€B) and Online Growth Rates (%), 2008-2012

Scandinavian Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

Scandinavian Share of European Total and Online Travel Market (%), 2009 vs. 2012

Scandinavian Online Travel Supplier Direct Share (%), 2009 and 2012

Scandinavian Online Travel Market, 2008-2012 (€M)

Scandinavian Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian LLCs, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

Scandinavian Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012

Online Travel Agencies in the Scandinavian Market, Estimated Market Share, 2008 and 2009

SPAIN

The Spanish Travel Market (€B) and Online Growth Rates (%), 2008-2012

Spanish Online Travel Market, OTA vs. Supplier Direct Shares (%), 2009

Spanish Share of European Total and Online Travel Market (%), 2009 vs. 2012

Spanish Online Travel Supplier Direct Shares (%), 2009 and 2012

Spanish Online Travel Market, 2008-2012 (€M)

Spanish Traditional Airlines, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish LCCs, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish Hotels, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish Rail, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish Car Rental, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish Tour Operators, Total (€B) and Online Direct Penetration (%), 2008-2012

Spanish Online Travel Agencies, Online Direct Gross Bookings (€B) and Growth (%), 2008-2012

Online Travel Agencies in the Spanish Market, Estimated Market Share, 2008 and 2009

UNITED KINGDOM

The U.K. Travel Market (£B) and Online Growth Rates (%), 2008-2012

U.K. Online Travel Market, OTA vs. Supplier Direct Share (%), 2009

U.K. Share of European Total and Online Travel Market (%), 2009 vs. 2012

U.K. Online Travel Supplier Direct Share (%), 2009 and 2012

U.K. Online Supplier Direct and Online Travel Agency Gross Bookings, 2008-2012 (£M)

U.K. Traditional Airlines, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. LCCs, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. Hotels, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. Rail, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. Car Rental, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. Tour Operators, Total (£B) and Online Direct Penetration (%), 2008-2012

U.K. Online Travel Agencies, Online Direct Gross Bookings (£B) and Growth (%), 2008-2012

Online Travel Agencies in the U.K. Market, Estimated Market Share, 2008 and 2009