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Group buying is one of the buzzworthy trends vying to turn social media into a force that can move products as well as draw an audience. Consumers may be on vacation, or else spending their leisure time and dollars close to home. In travel, three leading group buying sites are Groupon, Washington, DC-based LivingSocial, and TripAlertz Inc.
Table of Contents
What are the companies and how do the deals work?
Why are they social?
How good are the deals really?
How do you craft a good, profitable deal?
How is the medium likely to grow or change in 2011?