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For the global travel market, 2010 may have been a time of recovery following a traumatic 2009, but for online travel agencies (OTAs), it was a banner year. Aggregate total gross bookings of the three public U.S. OTAs, Expedia, Orbitz and Priceline, grew in 4Q10 and the the full year. But as the global industry regains momentum, the outlook for OTAs may not be as rosy.
Table of Contents
Domestic Market: Slow Speed Ahead
Priceline Cements Its Lead Overseas
Key Trends and Developments