Publication Summary

The U.S. corporate groups and meetings market is clawing itself out of a wrenching recession, but this market's story is not just about decline and recovery – it is also about transformation.

This one-hour event (held Feb. 9, 2011) features Susan Steinbrink, PhoCusWright's senior research and corporate market analyst and moderator Douglas Quinby, PhoCusWright's senior director, research and includes a 15-minute Q&A session.

The once emerging trends of strategic meetings management and procurement, virtual meetings, and the application of social media and mobile services are now clearly established. These forces are reshaping not only how organizers are managing meetings, but changing the very definition of what a meeting is and how best to serve this market.

Utilizing key findings from PhoCusWright's recent report focused on the groups and meetings market, this Webinar addresses:

• The size and structure of the groups and meetings market with forecasts through 2012
• Key trends in meetings management and procurement practices, including SMMP
• How virtual meetings, social media and mobile are changing the very nature of meetings

Get a thorough picture of the groups and meetings marketplace with the corresponding report, PhoCusWright's Groups and Meetings: Driving Success in Business Travel's Most Complex Segment (34 pages) – a Global Edition publication.

Purchase this Webinar recording to learn how to excel in this challenging but dynamic marketplace.