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The Other Online Travel Agencies: The OTA Landscape Beyond the Big Four
Data Point
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Published: February 2011
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- Summary
- Contents
Publication Summary
The "Big Four" online travel agencies (OTAs) – Expedia, Priceline, Orbitz and Travelocity – get a lot of attention from the media, analysts and the industry at large. And with good reason. Besides the fact that three of the four are public companies,they represent a significant piece of the travel market and a whole lot of distribution for airlines, hotels and other suppliers.
Table of Contents
8 Pages
What Is an Online Travel Agency?
Size of the Market
Finding Their Niche
Diversity Rules - and Risks
Select Company Profiles
- AAA
- BookIt.com
- CheapAir
- CheapOair
- LastMinuteTravel
- Vayama
- VacationsToGo
- World Travel Holdings
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