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Asia Pacific Online Travel Overview Fourth Edition
Report | Published: May 2011
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  • Summary
  • Contents
  • Methodology

Publication Summary

The Asia Pacific (APAC) travel market was the fastest-growing region worldwide in 2010, overtaking the U.S. to become the second-largest regional market after Europe. Yet the APAC market is by no means uniform, with growth trends and online penetration varying by country.

PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides a detailed overview of the APAC travel market, including market sizing and projections for the total and online leisure and unmanaged business travel markets through 2012. The report provides in-depth analysis of five markets: Australia/New Zealand, China, India, Japan and Singapore. In addition, Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand are reviewed in aggregate. The report highlights marketing, distribution and consumer trends for major travel segments (air, hotel, car rental and rail) and online channels (suppliers and online travel agencies).

PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition includes:


  • Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel markets from 2008-2012
  • In-depth analysis of all major travel supplier segments (air, hotel, car rental and rail)
  • Distribution patterns by segment and channel (supplier vs. online travel agency)
  • Online penetration forecasts by market
  • In-depth analysis of Australia/New Zealand, China, India, Japan and Singapore
  • Aggregate view of Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand
Rising disposable income, infrastructure development, increasing demand for travel services, and growing Internet access will continue to fuel online travel gains through 2012.

Purchase PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition to gain a broad and detailed understanding of growth dynamics throughout the APAC region.

Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented. Country chapters include both local currency discussion and U.S. dollar conversion.

Note regarding Japan and March 11, 2011 earthquake: The market sizing and projections for Japan in PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. The devastating earthquake and resulting tsunami that occurred on March 11, 2011 have already had a dramatic effect upon the Japanese travel and tourism industry. While it is too early to determine the full impact of this disaster, a significant decline in market size across all segments of the travel industry in Japan is almost certain for 2011. Japan is also the largest travel market – and online travel market – in Asia Pacific, and the effects of this disaster are already making an impact across the region and around the world. PhoCusWright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.

Table of Contents

98 Pages
SECTION ONE Market Overview
Introduction: Asia Rising
Key Findings
One Region, Many Different Markets
Segment Overview: Air, Hotel, Rail and Car
Online Surges Ahead
APAC Online Travel by Segment
Online Intermediaries vs. Supplier Websites
Methodology

SECTION TWO Airlines: Soaring Again
Key Findings
Introduction
A Robust Recovery-for Most
Traditional vs. Low-Cost Carriers
Online Channels: Gaining Altitude
OTAs Show Strong Growth
Key Trends

SECTION THREE Hotels: A Rapid Recovery
Key Findings
Introduction
Down, But Far from Out
Online Slows Down
Intermediaries Lead the Way

SECTION FOUR Rail: Growth on Track
Key Findings
Introduction
Online Bookings: Steady Does It

SECTION FIVE Car Rentals: Small, But Accelerating
Key Findings
Introduction
Online Bookings: Still Taking a Back Seat

SECTION SIX Online Travel Agencies: Much More to Come
Key Findings
Introduction
Lots of Room for Growth
Market Share
Locals in the Lead
Key Trends and Developments

SECTION SEVEN Australia and New Zealand: Business as Usual
Key Findings
Introduction
Online Maturity: High Penetration, Slower Growth

SECTION EIGHT China: Online Travel's Tiny Giant
Key Findings
Introduction
Online Bookings: A Long Road Ahead
OTAs Gaining Ground, Gaining Fast

SECTION NINE India: Striking Gold
Key Findings
Introduction
Online Engine Keeps Churning
Online Travel Agencies Out in Front
OTAs: Locals in the Lead

SECTION TEN Japan: A Wrenching Time
Key Findings
Introduction
Asia's Largest Online Travel Market Slows
OTAs: It's All About Hotels

SECTION ELEVEN Singapore: A Strong Resurgence
Key Findings
Introduction
Online Bookings: Room for More
Online Market: Huge Growth Ahead

SECTION TWELVE APAC-7: Opportunity Awaits
Key Findings
Introduction
Airlines Gain Altitude
Supplier Websites vs. OTAs

LIST OF TABLES

Real GDP Growth by Region

Total Travel Market Gross Bookings (US$B) by Region and Growth (%), 2008-2010

Asia Pacific Total Travel Market Gross Bookings, Share by Country (%), 2008 vs. 2012

Asia Pacific Total Travel Market Gross Bookings by Segment (US$B), 2008-2012

Asia Pacific Travel Market Gross Booking, Growth by Segment (%), 2009-2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings (US$B), Growth and Online Penetration (%), 2008-2012

Asia Pacific Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B), by Country and Online Penetration (%), 2009

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Country (%), 2009-2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings Share by Country (%), 2008 vs. 2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Segment (%), 2008 vs. 2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share (%) by Online Channel, 2008-2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

Passenger Traffic by Region, Growth (%), 2007-2010

Asia Pacific Airlines Total Gross Bookings by Country (US$B), 2008-2012

Asia Pacific Airlines Total Gross Bookings, Growth by Country (%), 2009-2012

Asia Pacific Airlines Total Gross Bookings, Share by Country (%), 2008 vs. 2012

Asia Pacific Traditional Airlines and LCCs Gross Bookings (US$B) and 19 Share of Revenues (%), 2008-2012

Asia Pacific Airlines Gross Bookings, Growth by Category (%), 2009-2012

Asia Pacific Airlines Total and Online Leisure/Unmanaged Business Gross Bookings (US$B), Online Penetration and Growth (%), 2008-2012

Asia Pacific Airlines Total Gross Bookings (US$B) and Online Penetration by Category (%), 2009 vs. 2012

Asia Pacific Airlines Online Penetration by Country (%), 2009 vs. 2012

Asia Pacific Airlines Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

Online Travel Agencies Share of Online Leisure/Unmanaged Business Air Gross Bookings by Country (%), 2009

Asia Pacific Airlines Gross Bookings, Growth by Online Channel (%), 2009-2012

Asia Pacific Hotel Supply and Pipeline by Category (% of Rooms), December 2010

Asia Pacific Hotels Total Gross Bookings, Growth by Country (%), 2009-2012

Asia Pacific Hotels Total Gross Bookings by Country (US$B), 2008-2012

Asia Pacific Hotels Total Gross Bookings, Share by Country (%), 2008 vs. 2012

Asia Pacific Hotels Total and Online Leisure/Unmanaged Gross Bookings (US$B), Online Penetration and Growth (%), 2008-2012

Asia Pacific Hotels Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Country (%) 2008 vs. 2012

Asia Pacific Hotels Online Leisure/Unmanaged Business Travel Gross Bookings by Country, Growth (%), 2009-2012

Asia Pacific Hotels Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

Asia Pacific Hotels Online Leisure/Unmanaged Business Gross Bookings, Growth by Channel (%), 2009-2012

Asia Pacific Rail Total Gross Bookings by Country (US$B), 2008-2012<

Asia Pacific Rail Total Gross Bookings, Growth by Country (%), 2009-2012

Asia Pacific Rail Total Gross Bookings, Share by Country (%), 2009-2012

Asia Pacific Rail Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B), Online Penetration and Growth (%), 2008-2012

Asia Pacific Rail Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Country (%) 2009 vs. 2012

Asia Pacific Rail Online Leisure/Unmanaged Business Travel, Growth by Country (%), 2009-2012

Asia Pacific Rail Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) by Channel and as Share of Segment (%), 2008-2012

Asia Pacific Car Rental Total Gross Bookings by Country (US$B), 2008-2012

Asia Pacific Car Rental Total Gross Bookings, Growth by Country (%), 2009-2012

Asia Pacific Car Rental Total Gross Bookings, Share by Country (%), 2009 vs. 2012

Asia Pacific Car Rental Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B), Online Penetration and Growth (%), 2008-2012

Asia Pacific Car Rental Online Leisure/Unmanaged Business Travel Gross Bookings,Share by Country (%), 2009 vs. 2012

Asia Pacific Car Rental Online Leisure/Unmanaged Business Gross Bookings by Online Channel (US$B), 2008-2012

Asia Pacific Online Travel Agencies Gross Bookings (US$B) and Growth (%), 2008-2012

Asia Pacific Online Travel Agencies Gross Bookings, Share of OTA Market by Segment (%), 2009 vs. 2012

Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings, (US$B) by Channel and Share (%), 2008-2012

Asia Pacific Online Travel Agencies Gross Bookings by Country (US$B), 2009 vs. 2012

Asia Pacific Online Travel Agencies, Penetration of Total APAC Travel Market by Country (%), 2009 vs. 2012

ANZ Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings by Segment (A$B), 2009 vs. 2012

ANZ Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Growth (%), 2008-2012

ANZ Total and Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Segment (%), 2009

ANZ Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

ANZ Online Travel Agencies Gross Bookings (US$M) and Growth (%), 2008-2010

ANZ Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

China Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings by Segment (¥B), 2008-2012

China Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Growth (%), 2008-2012

China Total and Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Segment (%), 2009

China Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

China Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

China Online Travel Agencies Gross Bookings (US$M) and Growth (%), 2009-2010

India Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings (≤ Crores) by Segment, 2008-2012

India Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Growth (%), 2008-2012

India Total Travel Market Gross Bookings, Share by Segment, 2009 vs. 2012

India Online Leisure/Unmanaged Business Travel Gross Bookings, Share of Online Market by Segment (%), 2009 vs. 2012

India Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

India Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

India Online Travel Agencies, Share of OTA Gross Bookings (%), 2010

Japan Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings by Segment (¥ B), 2008-2012

Japan Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Growth (%

Japan Total and Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Segment (%), 2009

Japan Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

Japan Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

Singapore Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings by Segment (S$B), 2008-2012

Singapore Total and Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Growth (%), 2008-2012

Singapore Total and Online Leisure/Unmanaged Business Travel Gross Bookings, Share by Segment (%), 2009

Singapore Online Leisure/Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

Singapore Online Leisure/Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012<

International OTAs Eyeing Singapore

APAC-7 Total and Online Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B), Growth and Online Penetration (%), 2008-2012

APAC-7 Total and Online Leisure/Unmanaged Business Travel Market, Share by Segment (%), 2009

APAC-7 Online/Leisure Unmanaged Business Travel Gross Bookings, Growth by Segment (%), 2009-2012<

APAC-7 Online/Leisure Unmanaged Business Travel Gross Bookings (US$B) and Share by Channel (%), 2008-2012

APAC-7 Online/Leisure Unmanaged Business Travel Gross Bookings, Growth by Channel (%), 2009-2012

APAC-7 Online Travel Agencies Gross Bookings Share by Segment (%), 2009 vs. 2012

Methodology

PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2008-2012. The total travel market reflects the aggregate gross travel bookings of Asia Pacific-based travel suppliers, including airlines, hotels, car rental companies and railways, as well as online travel agencies operating in the region.

Figures for 2008-2009 are based on actual company results. Market sizing for 2010-2012 are projections. Estimates and projections are for gross bookings – the retail value of travel sold over the Internet – after cancellations. Figures for airlines are based on flown (passenger) revenue. Hotel figures are based on room revenue. Figures for car rental are based on rental revenue. Figures for rail are based on passenger ticket revenue. All figures have been adjusted to reflect the calendar year and may differ from actual data reported by companies. Totals may not always equal 100% due to rounding.

This report covers 13 APAC countries: Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand. PhoCusWright has chosen these countries based on the maturity of their online travel markets. The six markets with the largest market share – China, India, Japan, Singapore and Australia and New Zealand (the latter two addressed as a common market) – are addressed in detail. The remaining seven markets are treated as APAC-7. Supplier revenues are attributed to the market where the company is based or headquartered. For example, 100% of Singapore Airlines' passenger revenue is attributed to Singapore.

Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car, and hotel expenses associated with business travel in firms that do not have a travel policy dictating the channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre's GetThere and Amadeus' e-Travel are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenues for each segment, but does not directly address the size and dynamics of the corporate travel market except to the extent that it shapes key trends affecting the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in the online totals because of the difficulty of distinguishing these bookings from leisure sales.

PhoCusWright defines online travel as travel services that are paid for online. Travel that is researched online but booked offline using telephone numbers provided on the websites is, wherever possible, excluded from online gross bookings figures. This methodology has resulted in a reduction in the size of the online travel market in China from PhoCusWright's Asia Pacific Online Travel Overview Third Edition, 2009, which included offline bookings from OTAs in China.

PhoCusWright builds its estimates and forecasts from discussions with more than 50 travel executives across APAC regarding their companies' Internet sales, marketing and technology investments, challenges, strategies, and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. PhoCusWright also considers historical growth and economic trends when developing its forecasts and reviews data from public filings of listed companies, government statistics, and select third-party data sources.

Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented. Country chapters include both local currency and U.S. dollar conversion. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies. "Online penetration" denotes the percentage of people shopping and buying travel online, while "Internet penetration" denotes the percentage of people with Internet access.