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- Summary
- Contents
Publication Summary
The Internet is central to travel planning in Canada. More than eight in 10 Canadian leisure travelers usually use the Web when shopping for travel, according to PhoCusWright's Canadian Online Travel Overview, Second Edition 2007-2011.
PhoCusWright and Experian Hitwise conducted a comprehensive investigation of Canadian online travel by analyzing Canadian traffic and visitor behavior to more than 700 traveler websites. Covering the period of March-December 2009, Canadian Online Travel Traffic Analysis reveals shopping patterns and market dynamics across key online travel categories, including online travel agencies, tour operators, airlines, hotels, and destination Web sites. The report also examines how visitors arrive at key online travel categories and where they go (upstream and downstream referral analysis), and assesses the role of search and travel metasearch, review and planning sites, social networks, and more.
Table of Contents
20 Pages
Introduction
- Methodology
- Definitions
- Key Findings
Overview of Online Travel Activity
Role of Search
Travel Cross-Category Traffic
Focus on Agencies
Focus on Tour Operators
Focus on Destinations
Airlines and Accommodations
Nontransactional Categories and Social Networks
- Metasearch
- Reviews and Planning
- Social Networks
