"Your research and presentation proved to be a great investment."
Free For: European, Global, and Asia Pacific Subscribers
The arrival of mobile as a platform for travel services has significant implications for the Asia Pacific (APAC) travel market. Boasting approximately 1.5 billion mobile users, the APAC region has widely varying consumer preferences and technology adoption rates, and provides an ideal ground for experimenting with innovative mobile tools for travel.
Table of Contents11 Pages
APAC Technology Overview
Japan Leading the Way
The Platform for Entertainment